RE: Long term1 Feb 2021 19:14
@Mooney. Yes it's disappointing to see the share price dip again, but the charts are on a downward trend. As a LTH it comes down to accepting that a) changes are not linear, b) accepting the current position and development needs of the business post RTO, c) understanding that 'stay at home experiences' is an immature market and d) there is still a lot of work to do to drive VR adoption globally outside of gaming.
For these reasons, I believe Melody are not going to move faster than the market dictates and IMO, we are unlikely to see any serious bagging opportunities for a good few years. I have never bought into any of this 20p by next month, 50p in 3 months and £1 by Christmas sentiment. We're still in the early stages of driving awareness of a new space in a period where the cost of hardware is prohibitive to many, the virtual gig experience is not truly reflective of a live gig (no chat or shopping experiences) and due to the fact MVR have not scaled up support for the mass market via TV apps or subscription packages. My main short term concerns are around the fact that we are standing still from a marketing perspective whilst other rival platforms (e.g Roxi, Wave, ConcertVR) are popping up with new partnerships and high profile backers (which ultimately causes us to move backwards as others develop their solutions). Some of our existing partners are also investing into their own VR solutions (Sony Music) which makes me a little uneasy if I'm honest. I fear there is some reasonable risk in us losing any early first mover advantage that we may have created over the last couple of years and MVR so far haven't been great at monetising these commercial partnerships. That said, it's a building phase and I can see why MVR may not choose to invest time or budget in H1 in light of a new debt burden and to focus on more pressing tech priorities, but they should absolutely do something of significance in H2 to stay relevant. Answering your question on what could be done, I feel they need to invest into growing a trusted network of brand ambassadors to build credibility and momentum around the Napster name this year. Whilst it is iconic, it's still essentially a US brand with no serious footprint anywhere else in the world.
Some may disagree but I feel Nikki Lambert and her team have been pretty quiet since her appointment (perhaps with good reason) and now need to step up to work some magic over the next couple of years. It's been a shame that only a few of the artists in 2020 got behind promoting their own gigs on social media and the only excitement we really had last summer was around the surge in Facebook likes (somewhat debatable whether they were paid for or organic).
I'm pretty much 3 years in on a 7 year plan with this share, hoping to exit with decent returns after 5 years. I believe this is a reasonable timeframe to determine whether this will sink or swim.