RE: Marketing Campaigns7 Jul 2021 19:59
I'd written off H1 after the January updates on business integration and consolidation of resources, but H2 is now very much here where Matchett and co need to start building market confidence in anticipation of a new launch. These things take time and it would be foolish to delay the campaigns until last minute with nothing more than a hope or a prayer that business will immediately pick up around the time of re-launch. I believe the wheels need to start turning in the next 4-6 weeks (latest) so Napster capitalise on the positive sentiment around lifted restrictions and summer vibes in general. Now's the time to build a buzz with the new branding they confirmed was done and dusted, snippets of app visuals, new target markets, forthcoming VR gigs, membership packages, sign-up incentives etc.