Member Info for ORLM

Modeller - you miss the point. Say this large company with multiple brands push their products to retailers via distribution (probably the case if they are that big)....their primary relationships are B2B. They might fully or partially fund some activation campaigns but will not have the same need to drive social media engagement as their dependency on D2C interfacing is minimal. This is not the case for organisations like MelodyVR.

Modeller - what's your point? TV ads is a different consumer touch point. We're talking about monitoring the people pulse

Black Hole seems to forget that a company with a high market cap with a business based on B2B relationships may not need to drive or monitor social media engagement as much as organisations with more of a direct B2C proposition. MVR belong to the latter and it can be a useful KPI as a fledgling tech company. The message is spreading which can only be positive. Sit back and relax.

Just wanted to put this out there, reflecting on an excerpt from a RNS from May 2019. In hindsight, I'd argue they have delivered on a lot of the commitments: Social Media improvements, GMA success, app and infrastructure developments, new WANdisco connections, new artist sign ups, O2 deal, FB deal, development and testing of new hardware, hiring of new talent, measured expansion and controlled spending of cash. Key message - not moving too soon in an embryonic industry. Emotion aside for a moment, what does everyone else think?

"In order to extend the reach and accessibility of our offering, we are working with both new and existing media and platform partners to market and distribute our service - from media, technology, events and brand partners through to the telecoms, hardware and other non- music related industries. The success of our live stream event in December 2018, and the viewing metrics achieved particularly via Facebook's 360 social platform, illustrated significant consumer appetite for MelodyVR content. While VR device adoption continues to build, we will focus on our mobile strategy to extend the reach of our music content library to the 1 billion plus smartphone devices around the world.



Where others have scaled operations in anticipation of mass market appeal, our measured expansion has allowed us to conserve valuable cash resources, preserve agility and capitalise on our first mover advantage in this young and embryonic industry."

MVR need to go out and get Chris Daughtry on board. Then watch the numbers fly!

Italian - that's great but Michael Ray's MVR post has had 24k views/1k likes and Carly Pearce's MVR post has had 37k views/1.1k likes. They have probably had the bigger impact to date in the US along with Frank Carter & The Rattlesnakes elsewhere.

Not sure whether this has been flagged previously and I can't see any news updates, but it looks like MVR have recently appointed Hazel Berry as Director of Artist Management in early April. She did a similar senior role at SoundCloud so for me, this is particularly positive news as she will bring across plenty of skills and relationships with new/emerging artists. Could tie in well with a strategy to go after lesser known artists with high levels of fan engagement. Perhaps we are witnessing her work coming to fruition with social media boosts....

Hobbit - Gotcha! Yeah, that makes sense. I'm not a regular updater of apps so that could explain why I saw a bigger jump in artists. Nice one!

Hobbit - what timelines are you considering? 2 weeks ago there were 81 artists on the app. Now there are 92. There has definitely been new content added in recent times.

Puddin - really? Perhaps one or two have been there longer than others, but they are all pretty recent additions since the last time I checked 2 weeks ago.

Or alternatively Horse, perhaps she just did what the majority of people would do if offered better remuneration, more flexibility and a change of scene. No point speculating why she left. We'll only ever know if she comes out with a public statement.

Looks like there's some new, big artists being added to the library too: Fall Out Boy, Gregory Porter, Jess Glynne, Bullet for my valentine, Jamiroquai, Kasabian, Katherine Jenkins, Niall Horan, Rag n Bone Man, Sean Paul, The Script, T-Pain, Tokio Myers, Tyga and UB40. Not bad at all!

Just come across an interesting and very fast growing social media group on Facebook

https://facebook.com/events/s/glasthomebury-festival-2020/243621583489596/?ti=cl

In a nutshell, they currently have 160k interested people (compared to about 250k on the official Glastonbury page). The idea is to get people camping at home, tuning into an online festival or previous highlights whilst raising money for charity. The group has posted on 24th confirming representatives of Glasto want them to be their official online fan partner page. Whilst there are plans for the festival team to work with the BBC to broadcast content during this period, MVR should be all over this group to see whether they can get involved or to replicate the idea with their catalogue of 850 gigs. It's a marketing goldmine to drive active UK users. Great opportunity to target a stay at home audience with VR music content.

It's not a bad penetration rate - 5k views / 13.5k followers (37%). Lesser known artist with a more engaged fan base, could be having a higher impact on MVR Facebook likes. Would certainly explain some of the recent surge.

The one thing I would say KoK is that viral growth is not assured. Whilst encouraging, the biggest rise in FB likes coincides with that Rattlesnake post. It is also possible that Melody have started the process of paying for likes to boost their profile. I hope this isn't the case but it is a tactic that organisations employ during a build phase.

That said, it's still worth keeping an eye on how the metrics develop. I've been doing it for over a year myself.

Melody now up to 17.5k likes from 15.5k a few days ago. That's around an increase of 4k in just over a week.

Get ready folks! The guru has spoken!

An interesting article on a reputable Israeli news website with Melody VR specifically called out: https://www.haaretz.com/us-news/.premium.MAGAZINE-coronavirus-forced-us-to-stay-home-virtual-reality-may-offer-a-way-out-1.8772332

Nice to see the company feature in a country renowned for being a tech innovator.

FYI - Haaretz are supposedly the longest serving, most reputable and most respected newspaper in the country with an estimated 4% exposure rate

Not so sure Petebo. There's a few pointers leading me to believe otherwise

The reference to "secret millionaire" and "many April Global meetings" suggested you have obligations. Pretty confident I've cracked who you are BTW but will keep my thoughts to myself!