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Ok, good to know. Yes, possible they are testing different targeting approaches over short time periods. That in itself is positive as it suggests they are investing more into understanding their potential audience.

Thanks for the link Marketshare. Bit weird how the start dates are April 30th and May 1st though....unless they are renewal dates

TBH it is extremely easy for any company to buy likes on Facebook when you have platforms like Followers and SociallyUp amongst dozens of others offering a service. Take this example where you can buy 200 likes for a tenner: https://www.followerz.co.uk/product-category/facebook/

It's a risk I called out in previous posts when first flagging the rise in activity, but I'm with Mel on this. I think we've had some stronger, niche artists in the last few weeks driving higher levels of engagement within their fan base, particularly when posting directly from their own accounts.

If MVR were buying likes though, it would have cost them only £750 or so to go from 15k to 30k. It would however dilute their relevance in the long term with Facebook's algorithm.

Cheers Ferrisc!

What's the process for attending virtually? Haven't seen anything myself.

Can't see it happening at the moment. Doesn't seem to fit in with the current artist strategy based on recent events.

Puddin - thought you might be interested in these traffic trends over the last 90 days for terms 'VR concert' and 'Live Stream Concert':

https://trends.google.com/trends/explore/TIMESERIES/1588286400?hl=en-US&tz=-60&date=today+3-m&geo=US&q=Live+stream+concert,Vr+concert&sni=6

If the 255% revenue increase for Feb 22 - Mar 22 correlates to general traffic trends in the US, MVR are in for an even bigger April.

I agree though, full financial year numbers probably won't be that great from a sales revenue perspective until next year's AGM.

Puddin - you do entertain but why are you complaining at progress? Note, this increase was before we started to see the biggest surges in social media activity too, notably from March 26th onwards. Say they've had another incredible month of growth between March and April too? Will that lighten your mood?

You're welcome!

https://www.iq-mag.net/2020/04/together-electric-streams-inside-business-livestreaming/#.Xqs-UVPTVkw

"Between 22 February and 22 March, revenue from our iOS sales increased by 255%,” says Anthony Matchett, founder and CEO of MelodyVR.

Curious about Sansar too. Worth exploring further.

I would love to know the duration of these long term agreements as an investor, but sadly that's highly commercially sensitive and we're unlikely to find out. Fair concern, makes me nervous but still keeping the faith with the strategy and execution.

Modeller - these businesses are not only completely different but are at completely different stages of maturity. MVR must focus on organic growth in the early stages and calculated marketing investment into social channels to get communities talking in order to grow their revenues. They have to go through a build phase.

You keep comparing apples and oranges for some unknown reason.

Look, I see your intention and I'm not trying to fall out. Most of the contributors on here are LTH though with good knowledge of bygone arrangements and I personally feel it's more important to try and focus discussion around fresh forward-looking news and initiatives with the occasional retrospective analysis as opposed to having frequent reminders every few days of the relationships we have in place. Others may feel differently. I've said my bit and I'm happy to draw a line under it.

Modeller - you still aren't getting it. I'm at a loss for words.

Yeah same on FB too 12 mins ago. Good spot!

Let's just agree to disagree....

Ultimately A1EX, there's a delicate balance that should be considered in a community forum. Occasional reminders are fine, but you are pretty excessive at regurgitating the same information over and over again. Additionally, I also notice you bounce of other people's suggestions to pass them off as your own. Make of that what you will....

Post what you like, but also be humble and open to constructive feedback rather than going on the defensive.

As for my approach, I'm a believer in the concept and optimistic for the long term. I typically try to offer constructive and factual posts if you go through my history.

Each to their own Denzal! Most newcomers claim to have been watching for years anyway and will have undoubtedly read these before

No disrespect intended A1EX but why? As much as we all look forward to a positive story, you've reposted this same content several times already. It won't impact the share price!

Petebo - agree! This stuff shouldn't need explaining.....

Modeller - not always. Depends on the need and also the terms with their relationships. Again, I go back to my previous point where I think you are perhaps not grasping the idea of marketing for different channels. At the end of the day, there is no one size fits all solution for different businesses. It's very clear to see that fan engagement and social connections is going to be far more important to a company like MelodyVR in the music industry with strong artist-audience relationships than it will be to a big pharma, agriculture, engineering, insurance, automotive, household goods or telecoms company for example. Using Unilever or P&G as an example, a lot of their portfolio is based around essential products that people need. Consumers know they need it so it becomes a habit with no need to engage. MelodyVR's business appeals more to the emotional side of consumer behaviour in a new industry that needs to be developed. Social activity is crucial.