RE: Entry point12 May 2021 13:11
HJB1. I think you raise a very good point. I have tried many plant based foods, I've never tried them more than once including Quorn. I love vegetables, but not disguised as sausages or burgers or dinosaurs. I dont like what happens to animals and particular the intensive farming of them. Its appalling what has been allowed to go on in the EU fishing policies. I love eating fish and meat. If we can produce meat without killing animals , meat which has better protein, without growth hormones, with low or no cholesterol, revolutionise the use of land and lower pollution, make better use of land, cleaner rivers cleaner seas, that has to be a goal worth striving for.
Jim Mellon talks much about kindness to animals, improving the environment and the health of us all. Price is key in achieving these goals and he also mentions price parity. I have had a good look at plant based foods available. As prepared meals they work out at between £12-£15 per kilo which is about the same as good cuts of meat. The goal is for cell meat to reach parity with animal meat, and eventually animal meat which will still be in demand , but not being produced on a mass produced scale will become ever more expensive.
The other major benefit is possibly ending future pandemics and therefore potential extinction. Bluenalu is set to reach trial market by next year. It may be quite a while before it fills shelves in our supermarket. Some eastern countries import up to 95% of their food so its no surprise to see huge corporations like Mitsubishi and others wanting to aid and hasten the process of Bluenalu.
I have been watching with interest bought the book and the T-shirt and although I thought the sp was way ahead of itself I think this was a very canny move by management to utilise the recent spike, as most good businesses have done in the last year, to further capitalise their investments at a very attractive price.
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