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So if you include the ones not yet showing on the website then its 14 new products that have appeared in store since last Sunday. Thats a phenomenal achievment.

Full list as follows:

Sweet Chilli Chicken and Noodles.

Salt and Pepper Chicken with Rice.

Cajun Chicken Pasta.

Firecracker Chilli and Meatballs with Rice

Thai Green Chicken Curry (Not on the website yet)

Hunters Barbecue Chicken Pasta

Roasted Chicken Breast Fillets (cut and packaged like the skewers)

Pirri Pirri Chicken Skewers

Satay Chicken Skewers

Chicken Kebab meat

Barbecue Chicken and Bacon pizza

Pirri Pirri Chicken Wrap

Packs of 2 Ostrich Fillet Steaks and

Meatza - A novel heavily laden meat pizza

Sp28 although they are instore these haven't been officially launched yet but I suspect they will be in this week by both Iceland and My Protein / Matt Moulding and our PR and social media influencers.

Then that should generate its own publicity.

A cheeky little MyProtein frozen ready meals or Iceland Advert for CityAM you would think should also be in the making. This is healthy and tasty convenience food, ready in minutes and right up the street of the commuting public.

Just got back from the weekly MP shopping trip at Iceland and there is another new one added to the freezers and yet to make the website.

* Chicken Kebab Meat

Add that to the Meatzo which is yet to be updated to the website also.

The Barbecue Chicken and Bacon pizza (which is on the website) was also instore this time around.

These will sell and sell well.

two freezers full of

So there are 11 new products on the Iceland website and

Meatzo

Chicken Kebab meat

Ostrich steaks now there @£6.00. I give up.

Its a subtle D in FUD post and attempt at a diversionary tactic by R8 on here aka Hades1 on advfn. Exact same poster although has tried to mask it recently between the two. That's imvho. Looks like they sold out Friday to try and re-enter cheaper and are getting a little hot under the collar what with their postings on advfn as well.

Back to enjoying my BH weekend and sampling a few more of the new range for supper.

(Piri Piri chicken wrap has made the Iceland website btw but the Ostrich Steaks @ £7.00, Meatzo @ £5.00 and Piri Piri Skewers @ £6.00 are still to show face).

US markets btw waited for the UK to close and then both the Dow and the Nasdaq finished positive. Over to Monday...

Good stuff Marlin03 and thanks for sharing.

First I've known of any Myprotein products being in Sainsburys and I visit regularly. Will have a look myself this week.

Now whey prices are at 7 year lows and transportation costs are down it looks like a conscious and well worked strategy to get Myprotein into and to enhance the offering into bricks and mortar retail in the the UK. That job vacancy for the Tesco Account Managers says there coming onboard next.

But don't also forget that just in the last 6 months they have expanded into large supermarket chains in Germany, Finland, Denmark, Portugal, Spain, Japan (and that's only what we know).

Yorek, thanks for that update and great to see that *nearly* every one of the new range extension, that I tipped everyone off on last week, has now hit the website and they are all lipsmackingly appetising.

Online you can see the improvement in the packaging through the rebranding but it is definitely different league when you see it in the freezers and side by side with the old - and contrast with whats in the freezers next door. Its standout eye catching and will lead to more sales. The website also shows that they are already morphing the old range into the new packaging also with the Tikki Masala and rice and the Katsui Curry and rice and Singapore Noodles etc etc also having made the packaging change. All will I assume with restocking.

Brilliant also that these are now online for purchasing and home delivery sales and also nice to see that they have put them on offer also with the 3 for £10 and 2 for £8. I'll bet the likes of Tesco will be kicking themselves (or looking for an own brand slice of the same)

There are 3 items from the new range still to make it to the website that those going instore will also find in the freezers - one is called a "Meatzo" - which is a novel take on a smaller sized Pizza, laden with meats and tomatoes and its 74grammes of protein to the good. There is also a Piri Piri wrap and Piri Piri skewered chicken yet to display.

I did say they have virtually doubled the range and it's now 2 freezers full of products which virtually replicates the freezer space that Slimming World has in Iceland and who took £95 Million in their first year.

Best thing about it is that they never even hinted to the market or anyone about range extension and this one has dropped without a dickie bird. Hence why I was laughing at and topping up at the same time during Fridays low volume 5% drop.

They did tell us though that it's Choc ices and Ice cream lollies also into Iceland in September and then there are Cereals, Yoghurts and Cheeses also coming over the next few months.

Matt Moulding has also openly told everyone that THG's contract with Iceland only applies in the countries where Iceland have stores (UK and a small few in Spain) and they are free to repeat this in other territories and with other supermarket groups.

Phenomenal achievement to get all those products from what was only food scientist thought, to product sourcing, manufactured, tested, refined, packaged and into Iceland stores in probably less than 6 months.

The market will soon get a taste of how undervalued this stock is, for MyProtein (on a Mars / Kevin's Natural Foods takeover at 5.7X revenue multiple is an over £3 Billion company in it's own right. THG Beauty and THG Ingenuity thrown in for free.

Expect some Linkedin posts and announcements next week as people filter back from their holidays.

https://www.iceland.co.uk/exclusive-brands/my-protein?start=25

And after UK markets close then the Dow and the Nasdaq finished positively.

If anyone ventures out to Iceland this BH weekend then let us know your thoughts on the expanded range. It's something that's beyond our tro lls.

Enjoy the BH

It's holding up real well tbf

There are no shorts. It is low volume falls with small ticker trades on a low volume day by the MM's to try and drum up some volume. But I guess nobody is selling for they are not getting much.

Have a good bank Holiday weekend and dyor and take a lookin at Iceland.

Not going to complain with that. Took my 25p's off the table at a nice profit and very pleased.

Will let my others roll.

Always thought the dip was spread and market maker related.

Read the June trading update and Go short and load up everything you have and then good luck to you for just over a couple of weeks time.

I got similar MPeterson to add to recent lows.

Union Investment Privatfonds etc only sold 1.64%

Share price engineered fall out of it was at 22% last night so around 25% earlier today.

Been saying for days the volumes don't match the sp fall - and guess what - they have all been bought by others like you and I.

Nice holiday coming up myself in the next week or so so I shall be doing my own research with the carriers and the airports.

If only!! They could of course pay me though whilst others go on holiday and I'd do them a good job. I'd have them influencers all over it and social media.

Incidentally my Gym buff of a son has just polished off the Salt and Pepper Chicken with Rice and his comments were that "it is genuinely really tasty and buy me it again." "in fact you can get me any of those new ones and the previous ones" (I had shared the extended list with him)

Thai Green Curry and The Barbecue Hunters Chicken were sold out from the last time I looked. My fault for not picking them up first time around.

Definitely sitting tight on all I hold, adding monthly and taking advantage of any dips with traders.

MP alone is a £3Billion plus market cap.

And perhaps an operational update...

Starting to move up nicely ahead of what should hopefully be a nice line drawn in the sand, and optimistically speaking a few announcements all rolled into 1, for example a new CEO...

Thanks Ste2000. Its holiday time that's the reason why.

There is no two ways about it this will be coming with decent promo from Iceland and THG / MP and they will be going online also for purchase. There has been a lot of thought gone into these offerings and I am not joking when I say that I was actually starting to salivate when looking at them in the freezer.

Seriously pop your head in the door and it might encourage you to actually sit tight.

MyProtein off the Mars purchase of Kevins Natural Food (5.7 Revenue) is a £3 Billion company - only off 2022 Revenues. Been amazing expansion on so many fronts since.

And the market Cap today for THG Nutrition, THG Ingenuity and THG Beauty is .........

I'll be interested to see what others thoughts are and no probs with anyone sharing on advfn so all can check things out for themselves. Heres Hopin our resident foodie I suspect will be happy.

I'd say probably one of the best investments in time you might possibly make in your life this Bank Holiday weekend is to take a trip to your local Iceland, Range or Food Warehouse and dyor research on your investment.

I gave you the heads up on Sunday on 3 new varieties of frozen ready meals. Since then it's been interesting watching who added to that and only the one poster, Polish Cap, seems to have added yesterday stating that the Iceland store they visited has moved from 1 freezer to 2 freezers for the MyProtein range. So they in all probability when they posted it yesterday they knew what I knew.

THEY HAVE ONLY GONE AND VIRTUALLY DOUBLED THE RANGE. You really need to pop your head in the door and dyor. You might even find yourself sorely tempted by whats on offer. The New logo packaging is bob on. My own instant gut feeling is that this is going to replicate Slimming World, and THG are in a contract where they are free to expand into other territories outside Iceland base countries.

Here's the 3 that I mentioned on Sunday

Sweet Chilli Chicken and Noodles £4.

Salt and Pepper Chicken with Rice. £4.

Cajun Chicken Pasta. £4.75

Add to that

Firecracker Chilli and Meatballs with Rice

Thai Green Chicken Curry

Hunters Barbecue Chicken Pasta

Roasted Chicken Breast Fillets (cut and packaged like the skewers)

Pirri Pirri Chicken Skewers

Satay Chicken Skewers

Pirri Pirri Chicken Wrap

Packs of 2 Ostrich Fillet Steaks and

Meatza - A novel heavily laden meat pizza

Given this is significant expansion in the range it may well be waiting for MM's return from holiday for any official launch communications or announcement.

All produced, newly rebranded packaging and in store without even a dickie bird of a whiff that they were even contemplating expanding things.

You heard it here first and enjoy if you decide to purchase any.

When everybody is trying to search around for and attribute reasons for a fall and other similar businesses selling the same products in the same market haven't been affected as much then there probably isn't a reason as such, and your focus should be on those making the market and those manipulating the prices.

Like I said last night, the price that you see is the one that is available to everybody.

Going to take my own advice from last night and in comparing TUI with the Jet2 and OnTheBeach bulletin boards where there are virtually no posts daily - going to post less and won't be responding to FUD, ill researched or tr olls.