Should Omega sell direct to the 440M EU citizens via Amazon ?5 Feb 2022 07:41
Put aside the DHSC kit at Alva that we think can manufacture 6.5M (ish) per month LFT’s and can we secure a sovereign state order.
We think we have 2.6M per month LFT’s to sell via our wholly owned manufacturing equipment
After this weeks news -, which was welcomed and unexpected, tbh I had given up hope - we can now sell to 440M direct into their homes across the EU.
Should Omega consider using Amazon to sell / distribute on their behalf?
Leave DAM / Others, to deal with the Test Certificate market for whatever reason it’s required, be it now or next winter?
As we learn to live with Covid 19/ Variants it may well be Governments only provide for free LFT’s in health care / social care environments and the onus is placed on business and individuals to test for the virus and it’s variants?
Amazon will take 30% of the sale price but it’s a simple transaction for Omega, assume a price of €7 Euro via Amazon delivered to your door , less vat , less Amazon 30%
Ball park €4 for Omega, they could drop to €5.99 via Amazon and still make a decent margin as they manufacture the kit.
As I say leave DAM / others to focus on the market that requires a test certificate
The EU Home Use market is a big market to go for, Omega could then promote their other products in the Health / Wellness sector via marketing literature they add to their packaging?
They have the manufacturing / engineering skill base, start shipping product in volume , Food Tolerance etc ..,
What do we think ?