RE: SWOT queries20 Dec 2020 15:47
Hello Jack, I like the SWOT usage. Reminds me of work and it's a good principle to use.
S: currently at half a million pound per year per unit, and depending on figure a conservative of at least ten sites within the UK, that's a minimum of £5M a year from license alone. (Please other senior board members correct me if wrong)
Thats just with Peel but when the technology is proven, the license may go up for other companies. PHE has also just signed a contract with a Polish company. This gives us a foot in Europe and with it a chance to showcase effectively. PHE system also offers an extremely clean way or producing hydrogen that most competitors do not offer or replicate. All in all its a strong position in a world where people are becoming more aware.
W: So far PHE has been a bit of a minnow in a big pond. As for my own thoughts we have trailed not technologically as such but on an awareness and public promotion front we seem to be behind other companies. We have categorically not missed the ship however it will mean proving itself a bit more. On that front the technology has been independently approved (Kenny, Blue or Dr. A can give more info on that no doubt if asked) but long and short of it is, yes the tech work in theory but until its up and running fully there will be naysayers. (Again my own opinion, would peel be so committed if they felt there was risk?) however it is a weakness not to be running yet.
O: well they're countless really. Once the main sites are up and running what's to stop steady expansion? Certain countries and areas already have their own hydrogen plants but my understanding is its not as green. And some cannot use as much feed as PHE can. This reduces their capabilites. IMHO gold standard would be getting other countries to pay us to take their waste. We would then turn it to hydrogen (generating eletric in same process) and in doing so power our local communities. We then sell the Hydrogen back to the countries for vehicle and power use etc. For job creation and income alone, it would be amazing. Obviously its just my thoughts but it's one that makes me think of opportunity. There was talk of expansion into Asia also and Japan but that was all on board so would need to review that information yourself. However as a clean company processing Hydrogen we will be desirable.
T: as mentioned above were not the most obvious choice even with the potential we have on offer. There's a lot of other companies offering green alternatives that are a threat. And some are more advanced. Also with wind and battery as well as solar and tidal always pushing to the front, it will take a strong PR team to push us forwards. Also with Giants like Shell and BP going green, they will dictate to an extent what's used I believe. If they go down the battery route will hydrogen get overlooked? Another drama is EVs have been driven largely by Tesla. And due to this battery power has developed at a mental