mystic23 Nov 2008 17:25
I wont pretend to be an expert, there are others on here much better qualified to number crunch (fjp73, paranoia blue and kalexander spring immediately to mind) but just use the news feed on my HSBC InvestDirect account to check basic sums. I bought these at 24p and sold at 29p, got back in at 25p so breaking evenish. At 11.5p you're doing very well indeed, you got in a week or so before me - lucky thing!
I also hold PFD, at 36p. They have large debts but interest rates are lower so this will help surely. T/O increasing and sales strong through september and october. In a recession we've still got to eat, more of us will be shopping at supermarkets than eating out or buying takeaways. This will surely help the Premier Food cause.
I think the pros on here will laugh at me for my reasoning but I think logic plays a big part when looking a shares. Logic tells me that PFD has a strong product base and sales will not suffer because of the recession. Sales aren't profit though and it'll need a bit of delving to work out how bad the debt situation is and whether they can afford to reduce it.