RE: “…We’re going to buy and build and become a supplement to Google…”19 Sep 2024 10:27
If we build it, they will come.....Kevin Costner, Field of Dreams, 1989
Electric Guitar plc* (ELEG.L, 0.63p/£1.5m)
Update: New contract (09.09.24) and Singapore launch (12.09.24)
• Operating subsidiary 3radical secured a new contract with Jewson, the builders’ merchant
with 450 stores. 3radical’s Voco audience engagement platform, will be incorporated into a
new Jewson’s microsite focused on sustainable building practices. Using Voco, Jewson can
engage with customers online, offering them promotions that can be redeemed across its UK
store network. The online engagement should help Jewson better understand its customers,
thereby enabling them to serve them better.
• Separately, Electric Guitar will host a launch event in Singapore on 25 September. The event,
co-hosted with Digital Academy, will formally launch the collaboration between the two
companies, first announced in June. The Singapore event will be attended by senior
executive of existing and prospective clients of both businesses. Electric Guitar plans to
showcase the Voco platform at the launch.
• Digital Alchemy is a Sydney, Australia based marketing automation consultancy with a
presence across Asia-Pacific and North America, and technological partnerships with
Salesforce, Adobe, SAS, and HCL.