Campaign win with Mediacorp in Southeast Asia23 Sep 2024 08:31
New Client Win Mediacorp, Singapore's largest content creator and national media network.
Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, is pleased to announce that its principal operating subsidiary, 3radical Limited ("3radical"), has won a new campaign with Mediacorp, Singapore's largest content creator and national media network.
This campaign win is a consequence of 3radical's highly successful '20 Days of Games' test campaign with Mediacorp. During the trial period, 3radical's Voco engagement platform was deployed on Mediacorp's website, which captured valuable consumer data and saw significant increases in web traffic.
The collaboration will build on the intelligence gathered from the test campaign to focus on using behavioural data to create more personalised and engaging experiences for Mediacorp's website visitors. Leveraging Mediacorp's extensive local reach, the scaled-up Voco campaign will serve a broader national audience, aiming to replicate the success seen in the test campaign at scale.
John Regan, CEO of Electric Guitar PLC, commented: "We are delighted to announce the rollout of this project with Mediacorp following the success of our test campaign. This collaboration not only strengthens our strategic presence in Southeast Asia but also underscores our ability to deliver cutting-edge engagement solutions that drive significant business results."