RE: Aspiring Unicorn25 Sep 2024 08:38
John Regan, CEO of Electric Guitar PLC, commented: "The development of this loyalty app represents a significant milestone in Electric Guitar's strategy. By integrating first-party Open Banking data with our Global Data Store, we can provide our clients with a powerful tool to deliver highly personalised and impactful customer experiences.
"This innovation is just the beginning of a series of initiatives aimed at leveraging data and technology to create next-generation marketing tools which enhance consumer relationships and extend 3radical's product offering, bringing with it significant new revenue opportunities."
Martin Bould, Co-founder of Little Birdie, commented: "We are delighted to be collaborating with Electric Guitar to bring the power of Open Banking, and the hyper-personalised insights and recommendations derived from it, to the Loyalty market. This collaboration underscores the potential for Little Birdie to deliver both deeper engagement and greater rewards for consumers and businesses."