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Well done to those holding it. If a few large institutional investors also decided to buy or increase their stake at future (following the Reach news), with the buy back the available shares pool is getting smaller and smaller which might creates the "jumping" effect on the SP, who knows? Short squeeze, I think future holders deserve one soon.

GLA

IMO, today's fall was marketwide, not future specific. However I'm sure either GLG or other shorters expolited this weaknesse by increasing their shorts. The short report will clarify it in the next few days. Those holders who topped up today, hats off to you all. Fidelity increasing their stake is also a sign. Share buy back is also helping behind the scene whether you like it or not. The RSI is currently near 32 or below. Historically, stocks rarely stay below an RSI of 30 for long. It’s like a rubber band being stretched too far—the further it goes the more violent the eventual snap-back toward analysts targets. The SP is somewhat in an extremely distressed territory usually reserved for companies facing bankruptcy—which Future certainly is not (they are highly profitable).

Cookie2906

Does this mean it’s going to drop further on Monday Morning ??????

Probably not considering the drop has already reflected on the SP, unless ofcourse the shorters increase their shorts further or everybody starts selling.

Gemini in action: :D

"The confusion likely stems from the fact that the Record Date was changed. Here is the breakdown of how that correction shifted the dates:

The Original Announcement (December 2): Initially, the Record Date was set for January 15. Under UK market rules (T+2 settlement), this would have made the Ex-Dividend date January 14. This meant the deadline to buy would have been Tuesday, January 13.

The Correction RNS (December 4): This RNS corrected the Record Date to Friday, January 16, 2026. Because the Record Date is now Friday, the Ex-Dividend Date moved to Thursday, January 15 (today).

The Resulting Deadline: To be on the share register by the "Record Date" of January 16, you must have purchased the shares before they went ex-dividend. Since the stock is trading ex-dividend today (Thursday, Jan 15), the last day to buy them "cum-dividend" (with the dividend attached) was yesterday, Wednesday, Jan 14.

Summary of the Corrected Timetable (FUTR):

Last day to buy for dividend: Wednesday, January 14, 2026

Ex-Dividend Date: Thursday, January 15, 2026 (Today)

Record Date: Friday, January 16, 2026

Payment Date: February 11, 2026"

i think ****ney rebel and his cronies are shorting future (both paul hill and scot were hence relatively quiet when the spoke discussed future last) so if value investors start returning then god help those shorter, the sp will jump like a coiled spring imo.

gla

"3 UK stocks tipped to grow 100% (or more) in 2026"

Source: https://uk.finance.yahoo.com/news/3-uk-stocks-tipped-grow-101312502.html

"Future‘s (LSE: FUTR) a tech firm that makes money from ads, affiliate links and subscriptions. In recent years, AI’s decimated its ad revenue model, dragging the shares down 72% in five years.

But that hasn’t deterred analysts. Out of eight rating the stock, six give it a Strong Buy, one a Buy and one a Hold. The most optimistic target is 1,875p, a 260% gain, and the most pessimistic, 733p — a 40% gain.

While that’s promising, whether it recovers depends on one of two things: either AI’s reeled in and ad markets stabilise, or the business implements an entirely new revenue strategy.

Encouragingly, the company converts a large chunk of its profits into free cash flow and carries manageable net debt, so the balance sheet looks solid. But whether it can turn its fortunes around remains to be seen."

The short's lesson here is, "Learn how to easily destroy the value of a good listed company". Ages ago it used to be Premier Oil Plc I remember which had high short interest. Then experienced it with ITM Power. They eventually left and SP recovered but it's the sheer frustration and non ability to do anything about it. I said it before and saying it again, Future should do one or two value accretive purchase this year which will generate some interest to revert this relentless strage fall. Clearly a money earning machine should be rewarded, not punished.

GLA

It looks like shorting is the only game left in the town hahahahahaaaaa everybody just short short short

Are they helping somebody(!) to launch a low ball takeover bid for future? I'm really puzzled!

Next's news might have impacted the SP positively, not that I'm complaning :D

GLA

On the bright side, futr is now a prime target for takeover bids. It's very unsual to find a profit making company to be this low.

I think there is absolutely no point in moaning or worrying about it now. Let the shorters play their games coz if and when the recovery will start, it will bounce back like a spring coil but until then the SP is at the mercy of the shorters. Also the management should use their funds to acquire more value accretive businesses IMO.

“In July 2025, Go.Compare was reported to have a pre-tax profit of £72.3 million for the year ending September 2024.

While the exact figures for the 2025 calendar year are not yet available, other reported financial metrics for Go.Compare include:

An annual revenue of $188.7 million was cited for 2025 by industry information sources.

Go.Compare's profits for the year ending September 2024 were an increase from £46.2 million the previous year.

Go.Compare is part of the media company Future plc, which acquired the company in a £594 million deal in November 2020. “

Future’s current mcap: £505 million

How come? lol

It was £550 million not billions, you got your facts wrong there

https://www.reuters.com/business/british-publisher-future-buy-go-compare-793-mln-2020-11-25/

They should stop their buybacks, instead buy few more businesses to add value to the company, thus improving investor sentiments which is lacking at the moment.

Not quite, it's not a like for like comparison. You can proably compare RCH with Johnson Press, not future.

Gemini's summary:

Future PLC is considered a stronger, higher-quality business that is currently experiencing operational and cyclical issues. Reach PLC is a struggling legacy business facing a fundamental, long-term challenge to its existence.

They are two very different UK media companies: a high-growth, highly diversified digital specialist (Future) and a traditional, newspaper-centric publisher undergoing a painful digital transformation (Reach).

RSI (14-day): is also at 27.942 currently so surely well below the oversold territory now.

Hedge* funds start taking positions*

No point in fighting the shorts, they are clever people and do know how to manipulate stocks and crash the SP which they have done so far. I see 16th jan as a short term catalyst as shorters have to caugh up 17p for their 4.29% short on future which is like £700k or something, right? Surely this share buy back will have some impact sooner or later. So until the market finally turns around, this drip drip fall might carry on but it's somewhat slowing down now, equally chance for a sharp reversal becoming stronger and stronger, specially if some well connected hendge funds starts taking poistion, specially when when dividents are going up. Let's just wait and see.

GLA

This is one of the reason why lots of private investors ( myself included) either substantially reduced or quitting AIM altogether. It's far too easy to manipulate stocks and authorities somewhat allow it to happen. Thus shorters get their chunky bonuses, govt get their taxes while shareholders pay the price.

ITM is such a good company making brilliant process yet the market is treating like **it.

GL to all the holders regardless. I truly hope it jumps over £1 shortly with flurry of good news.

Https://www.cnbc.com/2025/12/10/europe-agrees-to-slash-emissions-90.html