RE: SmartEye can forget that order book24 Jul 2024 09:05
Ultimately for the penny pinching in auto it will be price. We may have a price we won't sell at, smarteye, cipia or tobii maybe don't see it that way and price to.win regardless. That is a path to ruin, in the field I work in we see people do that and it doesn't end well for both parties. Cashflow is poor for the company selling goods or even negative when everything is factored like overheads. For the purchaser they have to suffer suboptimal or even incorrect product and need to recontract resulting in their own costs eating into any perceived saving they though they had , potential for reputation damage and if they recontract new bidders may see the value and need they no have and price may go up as the poor cheap alternative(s) are.too risky leaving the prime supplier to set the price. Bit over simplistic in dynamics but ultimately price is the.play here with the two mentioned stories overlaid. Sw defined vehicle will be a distant memory when penny drops. So.much.money will be wasted barking up that tree by oems