RE: Trading Update20 Aug 2023 18:15
type approval and ****logation processes ensure for the consumer everything is safe and tested. oems single and dual source all sorts of systems for cars you won't get told who.makes the dmas software and the software side and the technical integration via the camera/processing chip.or chips is down to the oem and the tier 1 such as magna,veoneer, continental etc. the features and functionality of say blue cruise or similar gets rated in ncap and which/what car consumer reports but will be the full integration. the dms part whilst important will be of course tested by many more miles during prototyping, nre work with the dmas supplier like us or smarteye in conjunction with engineers from oem.and tier 1. once it all works and tested it goes for approval then scales up to volume
initial early batches might be runs of.limited nature and then retesting etc for snagging on final.process then to full manufacture scale which could be many thousands of cars per model in some cases per month. customer will still do their research via what car, autocar, car shows or internet on features and how they compare. nowt so funny as folk. people will still by the manufacturer they have loyalty to and the model they like and some will be a hideous car that has really comfy seats and top notch hifi. i think some overthinking is going on here. all eu cars need dms and we know/think 40 to 50% of new cars in 2026 will likely have see tech in them at 8 to 10 quid a pop. usa will likely follow and other markets in time also. i think for me is the investment case hinges on ensuring we get at least 40% share and our aftermarket and aviation turns in some real decent numbers. those two areas esp aftermarket with arr building will really drive the valuation versus just dms sales imho