RE: Smart Eye Results31 Aug 2023 08:52
We already have demonstrable alternative sitings to mirror. The supercruise and blue cruise are camera and illumination modules not in mirror as just two examples. Redeye are smartye house broker and are deliberately playing down mirror as they can't access. Gentex are spending money in this area and who knows if they bought cipia/tobii and even smarteye they would likely be a future challenger. They have decent share in rear.mirror which could get eaten by magna so have a decent chunk to.lose so won't just let that happen. Initial investment in mirror by magna won't have been done lightly. The cost aspect- the chip this could still be central core cpu but that will be challenged by all the tasks that it will do overall as feature creep migrates down ranges. A dedicated asic for adas/ar/oms/dms that uses hard baked acceleration will be advantageous for maximising software availability and speed under high load. The adas stuff already sits in mirror area so not much extra spend if any. The camera is needed for all dms/OMS but in mirror means fitting a mirror means that x,y,z models on platform that may have subtle or not so subtle differences in interior do not need different housings for IR/camera and all the engineering and extra steps to manufacture. The mirror would be more LEAN in production and cost saving. The mirror itself is a cost, the scale of fitment will bring cost down and potentially magna get a mirror win also vs competition. Overall package cost below two diff suppliers. Magna also do huge business with mobileye in adas, another potential shaving of cost.
Bill of materials likely overall when manufactured process cost also factored is likely below a software only approach.
Smarteye via their broker trying to muddy waters and keep their own investors on board and calm. Imho.