Daily Telegraph8 Sep 2014 08:08
Supergroup up on sales growth: The manufacturer which makes Superdry-branded clothing showed signs that its new autumn-winter collection has been well-received by customers and this was enough to send the shares up almost 14%. The retailer added that sales have accelerated during the first five weeks of its second quarter. Total retail sales in the first quarter increased 13.6% to £60.4 million. However, sales at stores open more than a year fell 3.7%. The company said this reflected strong sales in the same period last year, shortages of key spring-summer lines such as shorts and polo shirts and a highly competitive market, with rivals in the youth sector such as Ted Baker, ASOS and Abercrombie & Fitch discounting more than they have done in previous years. The shares have had a tough time this year, down more than 25% before update was released. The retailers, and in particular online retailers such as ASOS, have been left with too much stock on their hands and have had to cut prices aggressively to shift stock. The market has priced in fears of how badly this would impact the wider sector. Supergroup shares are not looking that cheap, trading on 16 times forecast earnings, falling to 14 times next year. However, market consensus is pointing towards there being the added bonus of a maiden dividend of around 4.4p being paid at the full year stage, rising to 10.4p next year. Questor thinks that with the retail outlook still looking shaky the shares are best avoided for now. Supergroup at £11.63+145p Questor Says ‘Avoid’.