Daily Telegraph12 Dec 2014 06:37
Avoid PZ Cussons as Africa hits profits: PZ Cussons, the FTSE 250-listed consumer goods giant, has grown rapidly thanks to its exposure to emerging markets. However, falling profits in Nigeria dragged the group down in the first half of its financial year, and broker downgrades sent the shares 1.3% lower. Cussons’ sales in Nigeria suffered as Islamist extremists continued to cause widespread disruption in the north of the country. The economy is also highly reliant on the price of oil, which has collapsed since June. This has caused a sharp devaluation in the value of the Nigerian currency, the naira, which has fallen 9.5% since the end of March. Brandon Leigh, Cussons’ Chief Financial Officer, said profits from Nigeria are typically weighted towards the second half of the company’s financial year, as consumers have more to spend after the harvest is brought in. However, sales in the six months to March will be hit by the loss of a week’s trading as people travel home to vote in the Presidential elections, while profits will be reduced by the falling value of the naira. Mr Leigh said the European beauty division saw limited growth in Europe, but a stronger performance in the U.S. and Australia. The St Tropez range of self-tanning products, which is advertised by model Kate Moss, continued to grow profits across Europe. Sales in Poland were steady but the company warned that full year profits there would be lower following the sale of its Polish homecare brands to Germany’s Henkel for £46.6 million in February. The group has a proven track record over the long term, while a forecast dividend of 8.4p offers a yield of 2.5%. The payout has grown 40% over the past four years and analysts expect it to increase more than 10% in the next two years. Based on the current high-growth price earnings rating of almost 18 times and the illiquid nature of the shares – the founding family still owns a 35% stake in the business – Questor cannot advise a purchase at the current level. PZ Cussons at 314.2p-1.6p Questor Says ‘Avoid’.