RE: Another one bits the dust!10 Dec 2018 12:52
Having worked in this industry for several years and on the consumer sales team of one of the top ten at the time, it is no surprise at all for me to see this happening. The smaller companies come in at crazy prices and a swathe of price-conscious customers take on the new supplier without a thought about it other than the price. These new companies rely on lazy customers failing to switch away at the end of the special rate. The trouble is, these are precisely the kind of customers who WILL switch away. Their awareness is what got them to switch over in the first place. So the model falls flat on it's face.
I had a belief that the best model for a new company would be one where you limit your customer base to perhaps 10,000. You would treat each customer like royalty and it would be quite hard as a customerr to enter this 'club'. You would be very selective , avoid anyone with a poor credit rating, who insisted on paying on receipt of bill, on pay meter (expensive to administer) or too thick to comprehend the maths involved. Your customer support staff would be well educated, intuitive, have exemplary communication skills and be on a pay scale to match. Your pricing would not be a major issue because you would sell and, crucially, maintain a five star service. After all, no-one quibbles about the price of a room at the Ritz! Anyway, I never did anything about it because it would require a bit of 'energy' to get it going and I have since retired.
Having said all that I have no idea why the Centrica price should suffer because of another company going bust. Perhaps it is just a general malaise affecting the country around Brexit?