Member Info for mickymix

As a matter of interest, just wondered what others opinions are on the following: Had a fair few chats with young uns about the difference between Boo & Asos and the overwhelming consensus seems to be that Boo are on it and Asos not so. In other words Asos try to be but they're always well behind the curve whereas Boo are always right there. In my day, I suppose Asos would have served the kids who never quite were but wished they were whereas Boo would be the clobber of choice for 'the Girls' and 'the Boys' as such. At least insofar as the markets they serve. Any thoughts anyone?

Be excited! Be VERY EXCITED! And the party hasn't even started yet.

Big smiles all round going on in my neck of the woods.

It's a big day in the North, love
It's a big day in the North, love
Grand jour pour le nord, amour

Actually, make that 4 x 3. That's what the smoke signals indicate.

Dramatic, you should have seen what I was going to post! Seriously though, having pondered and researched this as objectively as I am possibly able over the past few months, I truly believe that this is not far off the mark. Ask yourself, put yourself in the position of the owners and top brass. They know their model works. Rephrase, it doesn't just work, it REALLY works. And yet they've had to contend with a sustained attack from all quarters over a sustained period from insidious parties actively seeking to destroy their company and their reputations. Do you not believe they have been working towards a day of reckoning? And what better way than with a set of cracking results that blow everyone away and a slew of positive news and announcements.

Too much activity on all fronts, the report, Beckham (love him or loathe him - 13m followers nothing to be sniffed at), Burna Boy and The Something Big Is Coming not so cryptic clue etc. I sense we are going to witness a perfectly orchestrated payback fiesta upon all the doubters, shorters, and spiteful lefties who have had their knives out on this for too long. I think we're talking personal here and vengeance is a word I would not use lightly. I believe they have been playing the long game, marshalling the troops and keeping their powder dry to unleash all weaponry in victorious onslaught. Is it about to go nuclear? I believe it is. A long time coming but worth every second.

I intuit something big brewing here. Will not be surprised at all to see £4.00+ today. No time for taking one's eye off the ball. Good luck to all holders, revelations are upon us so bask in the glory.

All things being equal, an increase in similar quality traffic will yield a similar increase in sales. This is not fiction, this is generally fact and something I witnessed first hand over an 8 year period from 2010 - 2018 managing the seo and adwords campaigns for a number of consumer retail websites. According to mine and the research of others on this board, the Boohoo stable of sites have seen an explosion in traffic. It doesn't take much to connect the dots here. Also, let's not forget that once you're signed up, there's all the re-marketing through email. Their email lists must be huge. Then there's re-marketing via cookies. Then there's all the social media/influencer/celebrity collaborations, endorsements etc.

There is no question that their marketing is a powerful force to be reckoned with. It has proved itself to be a winning formula this far much to the envy of their competitors who know they will find it very difficult to emulate on the same scale since Boo have spent years cultivating and engineering a position of dominance. Now all they have to do is keep pouring the rocket fuel (cash which they have plenty of) into their already proven to be effective sales furnaces. Once you have a winning formula like this, it becomes almost scientific or mathematic if you will. You know, almost without a doubt, in terms of marketing, what your ROI is going to be. And as long as the formula keeps working it's win-win all the way. Increase your marketing spend, increase your revenue, increase your profits. It's actually very simple in principle but difficult to achieve in the real world. It seems to me that Boo have done this admirably and we should all enjoy the fruits of their labours very soon. Our faith and patience should be fully rewarded tomorrow. IMO, Truly, Something Really Big Is Coming 30.09.2020

Only just seen the post on this earlier but have been pondering since. On the surface it seems as though it is just related to the latest collaboration with Burna Boy (it would have to, of course, market rules and all that) but why that title and why on the EXACT SAME DAY as results. Coincidence? I don't think so. If you ask me this is also a not so cryptic clue that the results (30.09.20.) are also going to be stratospheric (SOMETHING BIG). Looks to me like we are being told something here people. Clever. Please see my previous post relating to the upsurge in website traffic and posts from others with experience in SEO confirming this.

Sadly, the hysteria and fear on this board leads me to the conclusion that some investors are missing the obvious. Please, for just a moment, take an anterior position and apply some objectivity and impartiality in asking yourselves...

1. Do you really think the main two forces involved in this power struggle would be fighting tooth and nail for control of something that wasn't worth fighting for?

2. Do you really think the main two forces in this power struggle would be investing so much time, effort and money for control of something that wasn't worth that investment?

3. And lastly, given the above, who benefits from the share price being depressed before the inevitable rise?

Value is value no matter which way you cut it and sooner or later this will be recognised. The main players know this.

Best wishes to all who care to remove the scales from their eyes.

Well, I don't know if anyone else here has experienced the same with AJ Bell YouInvest but for me it's been a real problem which is why I've now opened an account with II. I have spoken to them about it and one of their brokers explained that they use only a relative handful of market makers? Anyone else have a problem with getting online quotes from AJ Bell You Invest?

Same here. Can buy but no quote for selling. Then again, it is AJ Bell. Have no problems like this with II.

Well said, the BOD have revealed themselves as sour grapes. As if we didn't already suspect such. They had an opportunity to take the higher ground and present positive plans for the future. Yet they chose instead to file a school yard response. And now it's my turn to do the same...lemons, the lot of 'em! And bitter ones at that.

Quite right.

Well said Sir!

Thanks Seamus. Silly me, yes, wrong board. Heads up on ER useful, cheers.

See the Guardian are at it again. Same old, same old repetition and non-news...https://www.theguardian.com/business/2020/aug/28/boohoo-the-audits-and-an-industry-under-the-spotlight

Co-incidentally, was in Flannels yesterday, having a browse at all the scandalously over priced clobber from the so called 'top designers'. Trainers @ circa £800, sweatshirts @ circa £400 etc, that sort of thing. Where are they made? The usual suspect places - Bangladesh, Nicaragua etc, essentially 3rd world. And it struck me, here we have names at the so called heights of fashion, charging sometimes 40 X the price Boo might charge for a similar garment yet no doubt the workers in these factories would be in heaven if they were on the dreaded £3.50-£4.00 an hour.

Point being, @ £400 for a sweatshirt, surely these 'top designers' (many of them virtue signallers and probably Guardian readers to boot) could well afford to pay the people who make their garments way more than the pittances they actually receive.

Don't see our virtue signalling, Marxist, nimby 'theys' at the Guardian too keen to report on this exploitation though. Bit too much like hard work and might offend their favoured friends in high fashion who can obviously do no wrong. And the same goes for most of the UK mainstream media, they lost the capacity for anything approaching objective journalism a very long time ago.

See the Guardian are at it again. Same old, same old repetition and non-news...https://www.theguardian.com/business/2020/aug/28/boohoo-the-audits-and-an-industry-under-the-spotlight

Co-incidentally, was in Flannels yesterday, having a browse at all the scandalously over priced clobber from the so called 'top designers'. Trainers @ circa £800, sweatshirts @ circa £400 etc, that sort of thing. Where are they made? The usual suspect places - Bangladesh, Nicaragua etc, essentially 3rd world. And it struck me, here we have names at the so called heights of fashion, charging sometimes 40 X the price Boo might charge for a similar garment yet no doubt the workers in these factories would be in heaven if they were on the dreaded £3.50-£4.00 an hour.

Point being, @ £400 for a sweatshirt, surely these 'top designers' (many of them virtue signallers and probably Guardian readers to boot) could well afford to pay the people who make their garments way more than the pittances they actually receive.

Don't see our virtue signalling, Marxist, nimby 'theys' at the Guardian too keen to report on this exploitation though. Bit too much like hard work and might offend their favoured friends in high fashion who can obviously do no wrong. And the same goes for most of the UK mainstream media, they lost the capacity for anything approaching objective journalism a very long time ago.

Just reposting this from yesterday in case anyone missed it and also because upon further pondering after posting yesterday, I really think the upsurge in traffic is one of the best indicators we have that the sales figures are going to be through the roof and then some...and also, just so everyone knows, I'm invested to the tune of approx £150K as of today. Topped up yesterday on the back of these findings...

Hi all, I conducted a little research exercise this afternoon, delving into estimated traffic figures to the main boohoo websites (boo, plt, ng). Thought it might be interesting to get a comparative indication of traffic during May - July 19 compared with May - July 2020. I only concentrated on the UK, US and Aus.

According to the stats I studied, the figures all pretty much follow the same pattern for each geographical market, give or take a little.

I can't deny getting somewhat fired up by the finding and as soon as I thought I had enough supporting evidence I went straight ahead and bought another tranche this afternoon. Just couldn't resist and lucky for me it was on the dip.

Please bear in mind here that sales are largely driven by traffic and therefore , all things being equal, any increase in traffic should correlate directly to sales. Also, I'm only talking about organic traffic here, not paid for search. So, here goes...

I hope you're ready for this because if you know anything about web analytics, this is a fall of your chair revelation. In the main, it seems to me that the sites have seen an explosion in traffic between 100% more, and in some cases/territories/months, up to 200% and even 300% more traffic during this years period compared to last years. Now, I know a lot of this is down to lockdown and people having more time on their hands to browse. However, this increased browsing/traffic activity has resulted in record growth for other online retailers. Yet, none have anywhere near the social influencer dominance that Boo have.

So, the question is, can we translate those traffic increases into sales increases? May we be so bold? If last years traffic produced last years figures, what would double or treble the traffic do to the figures this year? What do you think?

In a nutshell, I would not be surprised in the slightest to see sales, hence growth, way surpass all previous expectations. I think we're going to see a lot of jaws dropping in total shock and awe at a set of figures that are literally going to blow the roof off!