The End16 May 2025 08:26
Mirriad is essentially dead - or, at least, the Mirriad that raised around £80 million from (mainly institutional) shareholders to develop automated insertion of complex imagery seamlessly into TV as part of advertising campaigns to earn for itself tens of million per annum, is dead.
It seems that the technical and rights difficulties involved in trying to achieve this proved too much. The degree to which shareholders were lied to, or were kept in the dark, about the real level of progress is an interesting question, and one that needs answering.
What's left is a business able to provide a more basic level of ad insertion, selling directly to customers outside the US, and via a joint venture with a partner within the US. Not exactly an exciting investment proposition.
I expect Mirriad may limp on for a bit, but someone will pay a nominal sum for it at some point in time. It's hardly worth remaining a public company as it now is.