RE: Future5 Dec 2025 14:00
Haz20, thoughts from me and my (very) limited knowledge.
The share price / market cap is certainly set at a level that indicates the business will fail.
The type of advertising that Mirriad provides has a lot of potential in a world that is moving away from linear TV.
Up until this year Mirriad had been trying (over about 7 years) to develop a slick programmatic solution that automatically inserted advertising content where needed. It failed to achieve this, having burned through £70 - £80 million raised from shareholders, partly through technical difficulty and partly through problems with content rights. This old Mirriad is now effectively gone.
Mirriad with its new CEO now has less lofty technical ambitions, and is trying to build a business based on more manual insertion of content. It has cut costs accordingly, focusses its own efforts on Europe and middle east, and works with a partner (Rembrandt) in the US. It is, as several posters on this board have indicated, a different company with a different CEO and a different focus.
To get to break even (and essentially avoid failing) I think Mirriad needs to get to a t/o of about £3 million+, and gross profit (net of what it pays for content I assume) of about £2.2 million+ to cover its overheads.
Hence lots of comments on the board about looking for new contracts and what success in this regard may do for the share price.
Mirriad has never got near £3 million t/o so I think it is a big ask, and I suspect it will fail. But the company could easily surprise me (and others I'd suggest) and come through with sharply rising revenues. Lack of RNS about new business is a concern, as I think AIM companies need to advise any contract that represents or would represent over 10%.
The risk is clear, so is a potential upside. Whether you buy sell or hold depends upon your appetite for risk I guess.