Fitbit, Fitbug and Jawbone22 Jan 2017 21:21
With Fitbit and Fitbug litigation sorted last year and now a failed approach to jawbone by fitbit, the future in wearable well-being could become very focused
The debt position of jawbone is in dire straits and the valuation offered by Fitbit was not acceptable to the board as it merely would have covered black rock and very little else
Fitbit may see the opportunity to gain the outright control of the market were they to take out Fitbug and its intellectual property -
Could the background buyer be an aggressive move by Fitbit?
I still think an rto is the most likely outcome but Fitbug circling too could speed up any outcome
Interesting times - not the dead dull many would suggest- at least at this valuation