CNBC article on ad spend.2 Nov 2025 09:51
As Wall Street focuses on AI spend, Big Tech is quietly seeing a digital ad boom
As tech giants increase their already breathtaking spending on artificial intelligence, their respective digital advertising businesses have also gained momentum.
Quarterly earnings reports this week from Meta, Amazon, Alphabet and Microsoft all showed healthy revenue on the ads front.
The rising online advertising sales have allayed concerns earlier this year that economic turbulence, amplified by President Donald Trump’s trade policies, would negatively impact ad budgets.
“I think the digital ad market is strong,” said Jasmine Enberg, co-founder of Scalable, a creator economy media firm. “I think this economic instability and volatility is kind of priced in for a lot of people at this point; sort of seems to be the status quo.”