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Torre bashing Amazon again.

Review my posts and others on here who do have experience. Nothing takes "seconds" especially in medical department, when they have a central sign off and then per location.

Here speaks someone with no experience in that platform.

--I will hold my judgement until next month. Still positive IMO--

Bonga that is a 'streamlined' view, which says you do not do any PR until you have more orders than you can fulfil. That would be a less than ideal time to do PR? I.e. Advertise the product at the point you have orders you could not support?

In my opinion only you do PR to:

Enhances your business.
Grow a product.
Enhance your brand.
Increases product awareness.
Increases sales.
Reach audiences (both clients and consumers) who were not previously aware of this.

Can anyone truly say from the PR and advertising so far, that this product is at it's potential and everyone who should know about it does know about it?

--Not an argument, just an alternative view on why companies would use PR !--

By my rough calcs 1 million masks divided by 40 countries is 25,000 masks / 2,500 packs per country. Which is circa 80 packs a day for each country.

Appreciate not all countries are the same, but that looks would be an achievable number IF the right PR and advertising is behind this. Which I am yet to see any off IMO. This is such a unique product at a unique time, why is the PR not capitalising on this?!

I also emailed their broker on Sunday who said the same:

"I can now confirm this is available again. We are still waiting from Amazon for some of our amends to show through (takes up to 2 weeks to go through all departments and all countries) so please keep your eyes peeled for further updates.
Have a great weekend."

And as I have said today, the brokers website says this on 29/03 (yesterday) for FM London....https://www.llglobaldisti.co.uk/product-launch

In February 2021, our client Francis McIntyre Limited (FM) agreed an exclusive deal for the procurement and selling of the world’s first and UK made anti-viral facemask via the Amazon EU platform. Through this agreement, which was arranged and advised on by LL Global Disti, FM will be selling this leading medical grade product direct to consumers across over 40 European countries via the largest e-commerce platform in the world.

The Pharm2Farm Pro-Larva facemask has successfully been launched by FM on Amazon UK on 12/03/2021 and will subsequently be rolled out on Amazon EU by FM in the coming weeks.

--IMO DYOR--

Good spot: https://twitter.com/LLGlobalDisti/status/1376791304684769283

They also updated this yesterday, https://www.llglobaldisti.co.uk/product-launch, two interesting points which suggests the masks are supported by Amazon/Prime, they will be supported by Amazon's marketing (or something along those lines) and are on the way to going across Europe via Amazon infrastructure.

--IMO this is very positive--

Yep you can link up to 500 characters. Only rule is there is a ";" followed by a "space" in between each word or phrase.

It won't instantly link either, it takes time to bed in based on sales, clicks, links to the key word in reviews, people searching the key word, then clicking the product, number of reviews etc.

Other wise everyone would expect to add one key word and expect their item at the top. You would just go for "face mask" and expect to be no 1.

Agree with all your points and frustrations - I have them. However some people's expectations are wrong. A product doesn't go from 0 to 1,000,0000 a month on Amazon in 2 weeks. That platform does not work that way.

--IMO based on Amazon--

PeterPaz, I agree on the PR however.....

1) There are other products on Amazon with COVID qualities.
2) There has been emails (DYOR) with distributors where they have said they are working with FM/Amazon to get the main points of the mask added and welcomed feedback. They alluded to red tape, plus research of Amazon says the same (as you have also suggested).
3) Having had experience of selling on Amazon the link of 4 keywords is not correct. You can link up to 500 characters.
5) Takes 2-4 months to properly roll out a product on Amazon, link to all the key words, get in all the centres and go through all the "gumpf" to position a product correctly.

Massively agree on the PR, there needs to be much more. But I do know what initially goes on Amazon is a million miles away for how something ends up. There is admin on admin for Pharmacy/medical products, especially on a risk averse US-led platform.

--IMO based on my experience and still an optimist of RMS--

This point has been covered quite extensively yesterday. It is the same advert and being updated:

1) See the distributors website https://www.llglobaldisti.co.uk/product-launch

2) There has been email correspondence with them where they have said they are working with FM/Amazon to get the main points of the mask added. They alluded to red tape and research of Amazon suggests the same but WIP

--IMO DYOR--

Agree, and to be clear I am not looking for just an RNS. I want to see some good PR for people wider than the shareholder group. For example we do not need an RNS for a newspaper to write an article on the mask, or for a senior stakeholder or industry expert to do paid social media for the mask, or for Dr Cave to go on TV with the mask. There is nothing stopping this from happening other than bad planning IMO :(

Just to be clear, I am not a deramper. I am more disappointed that RMS are not capitalising on what is a unique product in a unique time. I fully believe in this product as my history will tell you.

However, RMS are scientists and not a PR company. So you would like to think this is being outsourced to professionals? Surely any PR company with the right contacts would have this product out there - it should market itself. There was already PR, it can not be too hard to refresh that.

I do understand everyone is after an RNS but that only benefits 100s of shareholders which is short sighted to some degree (not a criticism of any comments on here, just my view). I am more interested in PR to reach millions / hundreds of thousands of people, which will in turn sell masks, which in turn drive AND MAINTAIN share price.

--IMO--

Has anyone seen any new official or mainstream PR?

When the mask was conceived there were lots of articles in Nov and Dev 2020. Daily Mail, BBC, ITV, Huffingtonpost etc.

However now the mask is in production and widely available, I have only see 1 ITV local news feature and a Yahoo news article. Has anyone else seen anything.

Every other day there is a new article on COVID products and vaccines, yet nothing on this mask? I find it hard to believe the original journalists from the 1st wave of articles would not then do a follow up article now this is a real UK made product available to the masses...not just an idea.

--IMO--

Barnster. A couple of points based on my experience of Amazon

1) It was also up to top 30 in best sellers for all masks 1 week ago. I imagine as it has been undergoing changes (being unavailable for 1 week) it will have to build back up again. It came available again this morning it appears?

2) Linking to key search words is a bit like SEO, it takes a while to embed on Amazon. The more people search for it, click the mask, the more mature the listing is, the more reviews with the words in etc etc etc the better a product sits. There are many reasons (time and good reviews/sales being the main ones) that will drive this up the pages. It was previously on page 2 of face masks and as Merlot says its top when filtered on reviews.

--IMO based on how Amazon works you need a good 1-2 months to roll a product out and sit top of the tree. There is no such thing as overnight success on Amazon, but the early signs look extremely promising!--

I emailed the distributor again (DYOR I am not the only one who has emailed and asked questions). Seems some patience is required, they have said:

"I can now confirm this is available via Amazon. https://www.amazon.co.uk/dp/B08WJP9C51
We are still waiting from Amazon for some of our amends to show through (takes up to 2 weeks to go through all departments and all countries) so please keep your eyes peeled for further updates"

As for availability, from my experience of Amazon this will show as live in the other countries once the stock is physically in the warehouses for EU.

--IMO based on experience RMS/FM/Amazon are going through the standard practices for rolling out a product--

Yes there are two types of sellers. Merchant account and Amazon vendors/partners. The latter are essentially mass Amazon distributors. They will be able to book orders via Amazon, use Amazon logistics, use Amazon prime, and do this across countries. This is no mean feat to roll something out across 40 counties (which is what is being quoted)....for what is a pharmaceutical product linked to COVID.

Secondly (and I have posted this before) but you only have to look at their shop to see their items are all in top seller categories and have 10s of 1,000s of reviews per item. Again my experience of Amazon is approx 1-2% leave reviews so that would indicate millions of units sold across Europe. I am not saying our mask will do that....it is not clothes. But seeing as the listing was advertised as Pharm2Farm they have likely partnered up for them for the infrastructure IMO and Amazon support to streamline the roll out, not branding or to be part of their shop. Let's face it, the other sellers are one country only so if this does go online across EU then it will prove to be a great decision

--IMO. Not ramping. I have always held this view--

LP160606, that is not correct. Having had experience of this that is why people chose the big Amazon sellers to partner with. A lot of big brands do this but as it shows as the "brand" selling via prime people do not realise. They have an infrastructure across Amazon EU and ability to convert one listing into multiple countries via Amazon. (You can tell by looking at the reviews. Any products with 1,000s of reviews is normally EU and a single listing.)

--IMO based on experience of how this works--

Based on facts we can see today....

1) Torre history of comments is anti-Amazon. I doubt P2F have taken him off their website, but left the original Amazon link up....to then re-do Torre in a few days (IMO)

2) The distributor who represent FML have said this on twitter today:

"Thanks again for all the enquiries into the @pro_larva @Pharm2Farm_org listing. We appreciate how important communication is..Pro Larva will be back available via #prime very soon ?? ?? #Amazon???? #Amazon???? #antiviral #killscovid #rms

IMO the likely scenario is that 1) Pharm2Farm are starting to clear out some links, 2) hopefully focusing on bigger deals like Amazon/FML, 3) the wider roll out is really happening with Amazon EU.

I am hopeful this is the case. I would then love to see some great PR to back this up.

**Not a ramper, this has always been my balanced position based on information at hand**

I imagine here comes "Ben" saying what fantastic PR this is.

IMO this vindicates why you do NOT put speculative leads out there. This is extremely embarrassing for magnesium and extremely damaging for the brand. First rule of sales and business is to qualify a deal.

P2F/RMS should set guidelines or a framework for how they want their clients to tweet or market their products. All aspects of the brand should be approved.

--IMO--

Homer I agree and think others on here and the distributor have said that is an update being worked on.

From a price point and market reach perspective:

14.99 next day delivery via Amazon prime, in 40 countries on a platform that sells 175 million items every 2 days.
Versus
14.99 for websites which is many clicks of a button, has to be paid for by paypal, not guaranteed next day delivery guaranteed, and not near the top of google so easy to find.

It was the 30th best mask seller on Amazon within 1 week of go-live as others tweeted last week. I do not think they are struggling and I imagine they will/have sold more than the pop-up shop sellers. Would be good for P2F to release sell figures, but based on the RNS it is the only deal announced.

--Just my opinion and where I have bought my masks from. I am Amazon Prime all day long for 95% of things I buy--

Gareth3672. Check this out....https://www.llglobaldisti.co.uk/product-launch (updated on Friday)

"Since this deal was agreed, the Pharm2Farm Pro-Larva facemask has successfully been launched by FM on Amazon UK on 12/03/2021 and will subsequently be launched across Amazon EU in the coming weeks."

Then email from this broker today (I believe others on here have emailed the same and you can do your own reserach):

"The listing for the mask is currently in the process of being rolled out into 40+ countries on Amazon. As it’s the same product/listing that will be converted into X many languages by Amazon (keeping a central store of reviews, Q&A etc), this will happen as part of Amazon’s review and approval process. The timing is outside of our or our client’s control. "

It does not make business sense to do a new deal when RMS have nearly got this into EU markets (when most other firms is struggling to export stock into EU post brexit).

Finally Pro-Larva have tweeted directly "admin updates only" in response to people asking about the Amazon listing.

--IMO this is exactly what it says on the tin. Admin updates as part of the wider roll out--

Not sure how is it promoting their business? They are not putting PR or marketing out there for sales?

In any business environment, I would be extremely disappointed if I was doing business with someone and they were tweeting about it before a deal was done.

For example if that particular deal did not go through people for Taxi Association could then say why not, do you not value us etc etc.

I am using this as one specific example to illustrate the point others have made, but the point I have never ever seen a company use social media to talk about unqualified deals. It is extremely unprofessional and does not promote their business or sales in anyway. (It actually hurts it if they do not get this over the line).

IMO based on b2b dealings what LP160606 has said is 100% correct. Before anyone says I am a deramper, you will see from my posts I am one of the biggest advocates of RMS/the mask.