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I emailed the generic info email at LLGlobalDisti to establish when Francis McIntyre will be making the first 100,000 to 1 million available on Amazon. The response I received was as follows...

Thank you for your email. We are currently working our way through a high volume of enquiries and will respond as soon as possible.
If your enquiry is regarding our client’s launch of the anti-viral face mask please keep checking Amazon or the LL Global Disti twitter feed and website. We will publish the link to purchase on our media channels. These will be available via prime shortly.
Best regards
The team at LL Global Disti

We can also look forward to receiving these via Amazon prime imminently if tweets this morning are correct. LLGlobaldisti who appear to have acted as a broker (based on other comments on this forum and their website) have tweeted the prime logo this morning.

With the RNS from Thursday which announced F.M .Limited and Amazon for 100,000 units followed by 1m a month order, the larger sales pipeline maybe just around the corner. IMO some of the comments on the forum are overlooking that RMS have already secured a deal on the largest e-commerce platform in the world.

Will be interesting to see if there will be a press drive once this is available to the mass EU market. I will be watching the next week's activities very carefully. There could be the explosion of sales this product deserves.

--IMO--

I agree with all of the points made here tonight, there are some real sensible points on these chats which give good indicators of where this can go. Reading the website again, it states their client has launched both theirs and other brands products. We can assume like the other places this has been sold, the mask will be launched as the P2F mask and P2F are partnering up with FM London for their reach and existing links into Amazon EU infrastructure. Some further research I have done this evening:

1. They have been established on Amazon for over 6 years. The companies house formation is 2015.
2. All of their items in Amazon are marked as top seller status for Europe. I clicked on a few of their products and none of them were outside the top 1-9 for their category.
3. All of their products have 10,000s of strong reviews against each product. And many 1,000 more than the other top sellers when you click through. IMO only a small % of people leave reviews on Amazon versus other sites such as Ebay so this would indicate millions of units of sales, with an infrastructure to support. As per the other comments this will generate it's own reviews to monitor.
4. All of their products are available via Amazon prime. Indicating these will go via prime also. This is huge after COVID, everyone knows how much business now goes through Amazon.
5. After clicking off their website, I have had FM London products flash up on Amazon banners elsewhere on other websites. They may have marketing ties with Amazon also. Sales can increase exponentially if Amazon are pushing this product across their EU sites.

I agree with the comments on what a great step this is. RMS have potentially fast tracked several years of organic growth by partnering up with a company with all the ties in place to reach 40-50 countries (depending on which article you read).

-IMO-

That website says "very soon", coupled with the press release yesterday one can speculate these will be on Amazon EU imminently. Having seen that website and researching on google, Amazon Europe operates in over 50 EU countries. That is an extremely small number of masks required per country to create huge scale quickly.

If a small UK wholesaler sold out similar numbers in a single day yesterday (as per their website), it would not be unexpected for RMS and Francis McIntyre Limited to quickly surpass the minimum numbers quoted via a giant such as Amazon EU.

Especially if supported by Amazon and the prime same day / next day delivery as some tweets appear to indicate. Who is not going to buy these on Amazon when you can get free next day or same day delivery in two clicks of a button?

Logistically, RMS will be reaching countries that would otherwise take months if not years to ship to and establish agreements with. Especially with the current haulage issues gripping UK ports and distributors.

--IMO--

No ramp Homer55, just a quick research this afternoon based of the information available:
1) Reading the press release and based on previous RNS they have only announced confirmed contracts, the release refers to 1 million per month. It also mentions other deals but specifically says they will confirm those when agreed. Based on that we can likely differentiate between potential revenue streams and confirmed ones.
2) For any product to be on Amazon EU it would have to pass their controls both logistically and regulatory. Especially if this is dispatched via Amazon Prime as tweets are leading to believe. In such as case there would be Amazon involvement.
3) Regardless of who is distributing this, this will be launched on the biggest e-commerce platform in the world as it's first major deal. I would be interested to know how many other products have such an initial backing?
4) Most manufactured products are out sourced via distributors, there is nothing unique in the set up. A cross check of reviews on Amazon suggests they are an experienced one at high volumes.

1) Focusing solely on the sales which will ultimately make or break this product, RMS have signed a deal for a minimum of 1 million masks per month on the largest platform in the world. I do not imagine Amazon would not be involved unless production was secured.

2) RMS have clearly partnered up with an experienced seller. A quick review of the seller online illustrates they have high volume of sales in various departments across Amazon. One observation is they appear to have several thousand times more reviews than their competitors (indicating much higher sales).

3) A review of this seller illustrates they have infrastructure to move products around Europe in a post Brexit era, when all the papers currently report is issues with haulage. All of their products appear to be in stock.

4) Reach - This distributor (based on tweets that have gone out today) appears to operate in over multiple countries across Amazon EU. See through twitter to their website where they allude to having some involvement in this deal. Twitter @ LLGlobalDisti

5) Red tape - Anyone with experience of launching such a product will know there is significant regulatory compliance to be followed, especially launching a product across the EU. RMS appear to have navigated this by partnering up with someone who has the infrastructure in place, meaning they will have available on Amazon EU per the press release. For a new product to do this by themselves could take many months if not a year, by which point the opportunity could be lost. This decision to ensure speed to market and at such scale is a canny one.

6) The RNS refers to a minimum contract of 1 million units per month, which if you take the population of Europe which this distributor appears to have infrastructure in, that is over 750million people. Excluding any business buys (which we can all expect there to be) and multiple buys by consumers, that only equates a 4dp of a % to hit. It would not be beyond expectations for any business to buy more than one pack, or consumers to multi buy for this minimum number to be exceeded within days or weeks. Especially if on Amazon prime.

Finally all of this buzz we have seen today is from an RNS, one can speculate on the potential when this gets coverage as previous.

--IMO--