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I think this is the smaller distributors trying to ramp sales rather than SP IMO.

None of this is actually from RMS. If you look at the previous RNS and social media, very few updates have been leaked. (Machine, VOLZ, Amazon etc).

IMO these are unconfirmed speculative leads. I agree it is unprofessional that people associated with the product are commenting on them as it could be going no where / nothing to do with any deal RMS are working on. I also agree if I was RMS I would get a handle on what some of these associated distributors are tweeting and put some client governance in place.

--IMO unless it is qualified news I am taking no notice. I look forward to next RNS and some PR which there has been a lack of since ITV news article--

Andip85, this is now confirmed by the distributor via email:

"The listing for the mask is currently in the process of being rolled out into 40+ countries on Amazon. As it’s the same product/listing that will be converted into X many languages by Amazon (keeping a central store of reviews, Q&A etc), this will happen as part of Amazon’s review and approval process. The timing is outside of our or our client’s control."

--IMO based on email correspondence --

IMO this is being updated as others have said. Perhaps for EU roll out? As per the threads on Friday, the broker for FM posted this on their website:

https://www.llglobaldisti.co.uk/product-launch

"Since this deal was agreed, the Pharm2Farm Pro-Larva facemask has successfully been launched by FM on Amazon UK on 12/03/2021 and will subsequently be launched across Amazon EU in the coming weeks."

--IMO--

Agree with this MrMerlot.

All this needs now is decent PR as I have only seen the ITV news article so far since this became available in the last 2 weeks. There was more PR in Nov 2020 when this was at the conception stage. Now this is a available product, we should have the same PR if not more. RMS need to have a massive push on their PR IMO now the product is available.

--IMO--

LP1606 Looking at the distributors tweets today it says "offer from FM/Amazon" and on their product launch page which has been updated 18/03 (today) https://www.llglobaldisti.co.uk/product-launch it says:

"They have a number of partnerships in place with Amazon for the selling of all products within the FM estate.
Since this deal was agreed, the Pharm2Farm Pro-Larva facemask has successfully been launched by FM on Amazon UK on 12/03/2021 and will subsequently be launched across Amazon EU in the coming weeks."

1 million units for FM divided by 40 countries is 2,500 packs per country per month (appreciate not all countries have the same population). If a smaller seller like Torre has processes 800 orders in 1 week, P2F should achieve this when backed by Amazon prime as it appears to be?

--IMO these snippets of news back up my post from this morning and like everyone else I am keen to hear next RNS / sales figures--

Some thoughts....

1) Backed by largest e-commerce platform - Confirmed this morning via tweet.
2) Being rolled out into 40+ countries - Confirmed via distributor via emails on this BB as well as their website.
3) Backed by Amazon prime in 40+ countries - Assumed as all FM London other products are prime from looking at their shop.
4) The mask has 38 5* star reviews in less that 5 days. If you multiply this by 2 months, and then by the number of countries this will be in we can expect this to drive up sales.
5) The mask is within the top 30-40 best sellers for medical masks on Amazon within 6 days.
6) Apart from one ITV news article there has been no real PR yet.
7) Sellers on here or people linked to those seller (magnesium?, Torre) appear to indicate strong initial sales. When there is good PR one can assume this will drive more sales. (Would be useful if P2F released sales figures)
7) P2F have reported a tie up with Volz. Assume they would not need this unless they had potential sales pipeline to match capacity.
8) UK is still in lockdown apart from schools. Then Europe is either back in lockdown, undergoing a 3rd wave, or well behind the UK vaccine programme (UK is an exception to the trend on vaccination). Most importantly IMO, we can assume the biggest demand for masks is still to come when lockdowns are eased and people need to mix or travel.

--IMO these are some strong initial benchmarks for a newly launched and unique product--

Dilster, completely agree. If we leave reviews this will help push this. From my understanding of Amazon for a review to be verified, the review must be left after the product has been delivered. Amazon also say next to the reviews:

"To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness."

--IMO based on experience--

Barryc999, From my understanding of Amazon and based on the distributors website this will be international very shortly.

1) Based on my previous experience of Amazon EU, you launch home country first. When all red tape passed this will then go into the remaining Amazon fulfilment centres within 2-4 weeks.
2) LLGD have specifically confirmed 40+ countries for FM London https://www.llglobaldisti.co.uk/product-launch

--IMO Based on experience previous. Hope it helps--

SupremeSod MrJango. Completely agree. I emailed the distributor on Friday and Sunday after they updated their website and asked when these phrases and USPs would show on Amazon. Here was the email reply I got below.

"You can expect similar changes to filter through to the Amazon listing shortly. Any change there takes slightly longer than updating our own website as it is required to be signed off by a few departments across the 40+ countries it will be sold in.

Our client is aware of the feedback so far and is aiming to include all the updates as soon as possible, but please let us know if you have any further feedback."

IMO these changes will be showing soon as there have been no updates as yet.

--IMO--

Agree with all comments here but as per my earlier post and comments on Friday, they and P2F have confirmed they are working on these points and making updates to the Amazon site. An image has anti-viral, as does the Amazon verified reviews, and also the QA section so there does not appear to be an issue with this being added in due course (IMO).

I am reserving judgement and will keep checking the advert over the coming days, but all comms suggest changes are on the way.

--IMO--

Dacorum you are correct. In my email exchange with LLGlobal they said to only review once the product has arrived for it to "count" on Amazon.

--IMO based on email exchanges yesterday--

Coops / Jarvis, I also had comms with LL Global this afternoon. By the sounds of it, we have spoken to the same person?

My takeaway was very professional and they/FM have a clear launch plan for this over the coming days and weeks.

I remain extremely optimistic and will keep watching for the changes. They alluded that this is the initial roll out today and FM will have this through Amazon EU imminently? Sounds like there is a bit of red tape with listing a product in 40+ countries but they seemed to be very well equipped?!

Again they said all feedback is welcome.

Happy Friday everyone

--IMO--

My personal view is paralysis by analysis. Shareholders are clearly exasperated by previous BOD (common theme on this boards). If we put the speculation to one side and look at the confirmed / measurable results and take them as they are stated:

1. World leading product which has gained all certifications. This is not in doubt.
2. Made in UK which is a huge selling point IMO.
3. First deal that has been announced is for a seller with infrastructure via Amazon into 40+ countries across Europe with a minimum of 1million units per month under that agreement.
4. Will be sold via the biggest platform in the world.

I myself have not followed this stock as long as others on here, but the above are tangible results which we can expect to crystallise when the masks are available to buy on Amazon. If and when everyone in Europe (up to 800 million people) has access to these and there is better press I feel there will be more positivity around this. For me the next few weeks are key to see:

A) This deal up and running, with the masks available.
B) Renewed press buzz to support the launch of the masks

If and when these two key things happen I feel RMS/P2F will recreate and surpass the buzz we previously saw in November

Good night!

--IMO--

From my understanding of Amazon they are preparing to launch this. As it's showing on the website this means it has been "approved" by their machine, and the Amazon logistics and infrastructure is ready to receive it. As soon as they have it in their warehouses that button will change to "buy" .

As for the listing, I repeat what I have posted on the other thread. This will not be final, listing a product on Amazon is extremely tricky, especially when it spans multiple countries. You have to build it up over time, as every single change down to a "full stop" goes through a big legal machine in each district it is sold in. This will keep changing both with listings, reviews and the customer QA sections.

--IMO only as an optimistic poster! --

From my understanding of Amazon (having experience of it and also having friends who have Amazon businesses) you can sell a product under the original brand or as yours. From a branding point of view it would make little sense for a seller to take a brand and re-brand it when all the press, website and exposure is of the P2F brand.

As for the listing. I do not expect this will the final edition. Listing a product on Amazon is extremely tricky, especially when it spans multiple countries. You have to build it up over time, as every single change down to a "full stop" goes through a big legal machine in each district it is sold in. Do not be surprised to see this listing changed a few times before and after go-live. Also a good listing is built up by reviews and QAs which can only be added once it is sold, so expect consumers to start adding meat on the bones when they can purchase.

--IMO only. I am an optimistic and eager watcher :) --

Good morning Teddy and Trick. Based on other peoples posts, emails from this company who appear to represent FM, and tweets so far, these can not be found as they are not live on Amazon just yet. I believe they will be 'searchable' as soon as they are physically available and can be purchased across Amazon EU. This website indicates it is imminent and I am checking daily to see when it is updated with the final product:

https://www.llglobaldisti.co.uk/product-launch

Moonwalk, I can categorically confirm I do not. That did make me chuckle. All of my posts are based on research that is there to see with a few clicks of the mouse.

Like everyone else, I am interested to see how the next few weeks and months pan out. All the indicators suggest this can reach far and wide (in my opinion).

Hi LP160...

See my previous post from earlier this weekend. In summary they appear to be extremely established, not a bog standard re-seller - I would agree with you if that was the case. However they are an Amazon store (although we can speculate this will be sold as the P2F brand as it is elsewhere). For ease of reading here is my previous research on how established they are:

1. They have been established on Amazon for over 6 years. The companies house formation is 2015.
2. All of their items in Amazon are marked as top seller status for Europe. I clicked on a few of their products and none of them were outside the top 1-9 for their category across Europe.
3. All of their products have 10,000s of strong reviews against each product (not just the brand). And many 1,000s more than the other top sellers when you click through to the top seller. IMO only a small % of people leave reviews on Amazon versus other sites such as Ebay, which rely heavily on seller feedback, so this would indicate millions of units of sales, with an infrastructure to support. As per the other comments the mask will generate it's own reviews to monitor. I am merely counting the number of reviews not the review content.
4. All of their products are available via Amazon prime. Indicating these will go via prime also. **Updated 07/03 - Based on the emails and tweets since I would say this is now confirmed as Amazon prime**. This is a big plus as everyone knows how much business now goes through Amazon.
5. After clicking off their website, I have had FM London products flash up on Amazon banners elsewhere on other websites. They may have marketing ties with Amazon also. Sales can increase exponentially if Amazon are pushing this product across their EU sites.
6. They are across 40-50 countries depending on which article website you read. Small wholesalers have declared 1,000s of packs sold per day with no press since the launch on Thurs. If you time that by 30 days in an average month, by 40-50 countries that is many millions of sales per month (well in excess of the minimum announced). When you consider A) the strength of the product and B) the dire COVID position around Europe these numbers can easily be achieved in my opinion.

As I say I believe it is canny as they have leveraged an established partner's reach, sales, and infrastructure to move product (and may possibly have the backing of the Amazon juggernaut as well). We shall see when these go live.

--IMO--

As for Ebay I do not feel it's a comparison. Amazon is the biggest e-commerce platform in the world. There are compelling reasons why this is a shrewd move by P2F:

1. It can not be found because it is not online yet. Not because the search function is hard to use vs Ebay. See my post above on when this is live.
2. People using Ebay will not have next day or same day delivery with prime. Would you rather have it same day or go via ebay, through to your paypal, then wait 1-2 days for delivery (even if free). Amazon prime is two clicks and the first place 99% of consumers go for household goods post COVID. How many items do you buy on ebay vs Amazon
3. Any Ebay tie up will not be EU. Also it will be smaller infrastucture and not via the Amazon distribution machine
From the research on FM Ltd this will be available across 40-50 countries (depending on which article or website you read).
4. If other posts are to be believed and this is backed by FM Ltd via Amazon, Amazon can push via banners, links, advertising outside of their search algorithm. They can push the mask towards anyone who is even considering buying a mask...not just those looking for the P2F mask.

IMO whilst an Ebay distributor will be a great smaller revenue stream, it is no comparison to being in 40-50 countries backed by Amazon / prime.

--IMO--

Callit, I believe it is because they are not yet live on Amazon and will be soon. Reading between the lines it will be this week. I emailed the distributor who appear to be acting for Francis McIntyre and brokered the deal with P2F (based on other comments on this forum). Their response was:

"Thank you for your email. We are currently working our way through a high volume of enquiries and will respond as soon as possible.
If your enquiry is regarding our client’s launch of the anti-viral face mask please keep checking Amazon or the LL Global Disti twitter feed and website. We will publish the link to purchase on our media channels. These will be available via prime shortly. "