Member Info for Maplinman

Thanks Brockwl, going lower than 2.90. Duly noted.

Anyone who thinks this is going to be lower than 2.90 by April 2nd should SELL. I'm now going to hunt for loose change down the sofa.

Couldn't agree more. No analysis worthy of the name from Baxter et al. Dream Machine witters on about dilution, as if any fool couldn't see that. Brockwl, sells out, then buys in, then sells out...I'm willing to bet that by the April 2nd Town Hall he'll claim to bought back in. Did he even sell? No mention of the amount or price he got when asked. Buying at 3p now is a no brainer if you have the spare cash.

Do some research and you'd have confidence that the share price does not reflect the quality of this business. I'm confident of big Gen 3 Guardian contracts + automotive ones in the very near future. Besides, would hold a Town Hall if you weren't sure that news was coming?

I know this might be a bit off topic, but this is a space for discussion. Reading comments from drivers (of passenger cars and trucks), it seems there is huge resistance to DMS. Just read this for instance from truck drivers: https://www.trucknetuk.com/t/in-cab-dashcam/237768

It probably stems from a variety of causes.

1) To the whole idea of being monitored/privacy concerns.

2) Due to poor implementation of the tech

3) Poor working conditions in the trucking industry and distrust of management.

Very rarely are the benefits stressed in these forums.

I'd really like to see some positive case studies from SEE re. implementation of Gen 3. It put out some very good videos a while back. Perhaps, also a regular monthly newsletter to those interested in the company - it did this for a few months a few years back. SEYE put one out now and SEE should do likewise as its common corporate practice.

Also, I appreciate SEE can't RNS every Guardian contract it wins but regular wins (where a customer agrees to it of course) communicated via a newsletter would reassure investors and build a sense of positive momentum...like Ives regular buys...lol.

From my research I learnt that Shell doesn't buy DMS centrally, it is up to each individual country set up to decide whether to buy it or not. Moreover, we don't know the fitment numbers for Shell.

What is clear is that truck manufacturers and big corporates will increasingly be fitting Guardian to comply with legislation and to reduce insurance costs. Those 7 big gen 3 Guardian trials that PM mentioned aren't BS. It is by many accounts a cracking product and Guardian is currently used by approximately 1,500 fleets globally.

I'm all for understanding from previous/current mistakes but it would be a grievous investor error to throw out the baby with the bathwater.

PM won't generally proffer negative news, but I don't remember PM ever lying in an interview, tbh. No danger of this going bust, so why the panic?

Some spare cash would make me buy more Baxter. PM confirmed Gen 3 trials going well in the Tylah Tully interview. We have a track record of winning the lion's share of auto RFQs and I can't see that changing. Still, until it happens, the naysayers who dip out, then in, will be dancing the okey cokey.

Interesting news from Safestocks here: www.safestocks.co.uk

Brock,

I've a feeling you'll be telling us you bought back in before too long, just like last time.

Brockwl, sorry to hear you've decided to sell out. Did you have many? What price did you get for shares?

I don't think things are so bad. We are in 7 big Gen 3 trials according to PM - one of which has to be Amazon. Auto production volatiliy is in no way SEE's fault. VW are going to install DMS in all its cars by July 2026 according to the company. Others will have to follow suit, albeit many at a slower pace.

That said, if anyone can name a company with better short term prospects, I'm all ears.

I can't deny the figures for KPIs are disappointing. I'd expected us to hit 3m - clearly, the issues in the automotive industry slowed the acceleration of cars on the road with SEE tech. But it is still growing. What I want is news of new contract wins - which I assume is coming before the April 2nd presentation.

More concerning is the terrible sales of Gen 3 Guardian: 288 in Q2 FY2025 is pathetic. No wonder we need Mitsu to help us sell it - which PM promises will start to happen in H2 (it had better do).

There is no reason to panic, thanks to management foresight we have the cash in place to weather the short term issues in automotive. However, I do want a full explanation of what went wrong with Gen 3 sales, as clearly there is an issue.

If I thought the tech was second best, or that we couldn't get over this small bump I'd be selling out. If this drops in price I'd be a buyer if I had the cash. Certainly, SEE would be a sitting duck for a takeover if Mitsu didn't own a chunk.

Baxter,

I think you've been putting too much whisky in your soup. PM and his colleagues have made great progress, which is yet to be reflected in the share price.

Suffice to say, PM has set the barbie alight. We can smell the seared meat and hear the bangers sizliing. On Wednesday I look forward to further confirmation that a feast awaits us hungry investors. 3m+ cars on the road, increasing steadily. Great. But it is meaty contracts, contracts, contracts...that's what we need to satiate our greedy stomachs. Mitsu surely can surely help SEE double the Guardian installation base this year. We've yet to hear about the Amazon trial btw.

Thanks for posting the link Seeing2020.

Some important take-aways/questions from the article:

1) Great to read Colin Barnden's confirmation that the market for DMS has truly taken off and from here on in it just grows and grows. With SEE winning 50% by value of this market you don't need to be Einstein to realise the share price is primed to rise.

2) Also, it provides confirmation from Euro NCAP that DMS needed for 5 stars from next Jan. So no time for the likes of Toyota to dilly-dally.

3) Just as with AEB, not all DMS implementations are good. SEE human factors research should help there - as previously recognised by Consumer Reports.

4) DMS in Xpeng G6 liked by Thatcham Research. Who supplied it? Volkwagen Tayron hasn't yet been tested by them so, when it is, will the results will be better? If it is could it win safety awards?

5) This provides the first confirmation in the mainstream media that Volkswagen rear view mirror is SEE. It has previously been attributed to Mobileye by Twitter's Grok!!

Lastly, I'd make a plea for SEE shareholders to take advantage of the Telegraph's promo offer of a free one month subscription to the online newspaper and try to educate the Telegraph readership re. the clear benefits. Post some comments to the article as there is a lot of nonsense being spouted about DMS from ignorant drivers.

6) Judging by the overwhelmingly negative comments from Telegraph readers about DMS the general public has legitimate concerns around privacy/poor implementation. It is also woefully ignorant about the benefits of the tech in preventing accidents. Maybe OEMs need to get the message across more effectively? Can SEE help with that?

Not sure what I was on when I wrote that sentence: "Yes, marketing/PR good be better but it's hard to make bricks out of clay." In my defence I wasn't wearing my reading glasses, which does impact my thinking (anyone else have that issue?) Let me try again. Yes, marketing/PR could be better but it s hard to make bricks without straw. Were SEE able to RNS all that is going on I'm sure the price would be multiples higher.

Those who do some primary research, instead of just moaning, are confident that SEE is progressing. Yes, marketing/PR good be better but it's hard to make bricks out of clay.

Even if you've done a bare minimum of research you'd know the importance of GSR legislation and Euro NCAP 2026 protocols in accelerating the use of DMS/OMS. From here on in SEE will be going into more and more cars. The car manufacturers can no longer delay implementation for new cars being launched from 2026 - which means extensions and contracts from here on in.

Baxter,

Looking forward to seeing you at the event: you can shout out "We're doomed, we're doomed" to the entire audience. https://www.youtube.com/watch?v=V7NlFWh7Sz8

Thank god SEE is selling DMS/OMS not cars. Fortunately, our volumes in passenger cars are increasing massively year-on-year. 3m+ at the end of 2024 and global leader by a country mile. It will keep on rising massively this year and next.

Btw, that purchase at 11.22 was definitely a buy.

it's clearly a paid for article, not independent - still useful though. it takes time to sell in the millions but i'd settle for tens of thousands currently. i do wonder how effective our sales team for gen3 is and whether eu recession is having any effect on fleets. still truck oems would still be buying this type of kit given legislative drivers. mitsubishi may hopefully change this...

nevertheless, i bought a few more today on the expectation that kpis will demonstrate we have 3m+ cars on the road and confidence that car manufacturers now have to put dms/oms into their new cars from jan 1st 2026 or fail to obtain a 5 star euro ncap rating, quite apart from the july 2026 deadline for the gsr legislation. there really is no time left for oems selling into europe to get their dms **** together.

Thanks for the replies. SEE will start to rise properly very soon imho and I've stuck with it because it is an undervalued gem. If you need to research further you can read Safestocks: https://www.safestocks.co.uk/ That blog tipped XSG a while back.

SEE should go up next week as KPIs are due around now for the number of cars on the road (3m+ I believe), making it the global leader in driver monitoring tech. I'm hopeful XSG will ten bag but it will need more newsflow. They share at least one big institutional shareholder; Lombard Odier. Pretty impressive list of institutional shareholders for Xeros btw: https://xerostech.com/investor/aim-rule-26/#info-Significant-Shareholders-tab