RE: Black friday6 Dec 2021 15:23
My gut feel are sales are good.
Perricone MD now has basically zero promotions on the website.
Cult Beauty are running a Cult Christmas Countdown promotion, of different daily promotion which look very small.
The reason for getting Cult onto the new platform for Q4 to Ingenuity was to increase conversion rates (people coming to the site and then going on to buying something, rather than leaving the site without buying). Cult's probably doing OK.
Lookfantastic as ended its Cyber Takeover Month promotion and seems to have gone from up to 40% off message to save 20% off with a code promotion.
MyProtein has gone from a similar high discount promotion last week, to a weaker Buy More, Save More promotion when using a code at checkout.
We need to keep things in perspective. THG is at an all time low. Only fear will push this down further. Personally I see nothing to be fearful of as far as the business goes. The company is already trading ahead of the IPO forecasts which valued the company at £5, and we know institutional investors are continuing to build stakes in the business.
The markets have clearly been spooked lately, and in the last wee especially by Bitcoin dropping at the weekend, a bearish tilt from Jerome Powell last week, covid concerns continuing with Omicron, and a fear of a general down turn due to Inflation/stagflation.
But if I look compare THG to some other businesses since our high of 187p on 26th November, THG is not actually doing that bad recently.
THG dropped -7%
OCDO dropped -13%
ROO dropped -26% !!!
JET dropped -19%
BOO dropped -7.55%
ASC dropped -4.55%
DARK dropped -12%
NXT UP +3.7%
PETS dropped -5%
HFD UP +8%
TSLA dropped -9.6%
MSFT dropped -2.5%
AMD dropped -11.6%
At any moment there could be some good news and then we will see strong movement in the same way we have many times before.
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