RE: Earnings soon9 Aug 2025 18:56
These more when you download the book...
What is your strategy regarding
growth through acquisitions?
We've been very active, acquiring one
company each quarter, and we plan to
continue this strategy. M&A is part of our
DNA, and we consistently deliver excit-
ing deals at reasonable costs. We’ve
made twenty acquisitions over the last
five years to build your value chain. We
recently acquired Shinez, a digital content
creation and promotion company based
in Tel Aviv. This is our second acquisition
in Tel Aviv, creating a significant hub there.
Shinez brings users from social media to
websites using listicles with embedded
ads, an important expansion for us. In
online marketing, we focus on the conver-
sion funnel stages: awareness, consid-
eration, and closing. Shinez strengthens
our presence in the awareness stage,
completing our coverage of the entire
conversion funnel.
What are your mid- and long-term goals?
Our goal is to cross the $1 billion a year revenue threshold, hopefully this year. We aim to
grow both organically and through M&A, following our Om Square vision. We continuous-
ly expand our network connections and monetize channels, from social media to search
engines. Changes in algorithms on platforms like Facebook or LinkedIn do not have a
major impact on us. Unlike others who rely on free organic searches, we pay for our traf-
fic and have powerful algorithms to convert users. This allows us to pay for traffic from
Facebook, TikTok, and Google, ensuring a profitable return. It's a symbiotic relationship;
our success benefits our partners. We are more of a business facilitator, partnering with
Google and social networks, rather than internet influencers who are at risk of being
delisted or demonetized.
(So is Shinez working now or not?! $1 billion revenue this year?! More questions than answers after reading such!)
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