RE: RNS29 Jan 2019 00:30
Let me put this another way. Some people I fear may think that when most of the pieces are in place, like users and live gigs, that the cost of the latter won't be much more than perhaps a CD album, or its modern equivalent. I beg to differ. Let's imagine that Ed Sheeran fans get wind of him launching several new songs at a gig in Los Angeles. What are the die-hard UK fans going to do? Well, of course, they're going to sell their souls to get there in person, to be part of the crowd.
Okay, so let's examine that in terms of reality, cost of fares, hotels, meals, ancillaries and not least the concert tickets themselves - maybe not much change out of 15 hundred quid per person? Then there's securing the time off, enduring the travel to and from through quite a few timezones, and then getting a decent position in the stadium. None of that is dead simple; not as simple as putting on a headset in familiar surroundings certainly. So how much is the latter worth? I'd see £150 as an absolute bargain, but, I'd want the technology to match my expectations, and then some! That's where I'd suggest MelodyVR want to be, nothing short!
Servicing 1,000 by £150 clients makes MVR a load more money pro-rata than trying to service more than 10,000 @ £15; it places much less burden on providing the source material and is still resounding value for money for users - that is if you're a die-hard fan. By contrast, would you pay £15 to view this on a mobile phone and increase by factors the incidence of disappointment through use of inadequate tech, as already clearly expressed by nay-sayers over Liam Payne's little gig?
To me, the mobile phone would not be appealing at all, not at any price! I'd just hope that a recording of my favourite artists gets shown on my 2D TV at some point, and in that case I'd turn up the surround-sound volume instead. So, standing still to possibly supply the masses, when you can make loads, loads more money by properly immersing your intended audience is clearly the way to a proper profit. Oh, and the more exclusive (historic?) the audience, so will that be reflected in the charges, I could be guessing way too low!
For the full blown concert, with the opportunity to freeze it, repeat it at will, and also be in so much more control of all your surroundings makes buying a ticket at the same prices as actually being there a much more realistic option or even worth quite a premium. Taken to its logical conclusion, eventually you'll probably be charged according to how close to real your immersion can be i.e. which resolution your headset can cope with.