Member Info for LovableLumax

Right now, it's mainly relying on content scanning and product integration into content—tasks that freelancers can easily do from home.

Nocturnal your comment above absolutely right. Amazon had PHD students trying to automate the process but they were unable to do so with any degree of sophistication. Very clunky. The implementation cannot be executed. So much easier and more effective to integrate brand into stories during and before production both from an ease standpoint and legal. Traditional product placement on the up which will only make VPP less likely to really grow (unless in small productions).

I guess that’s why supply side continues to increase for mirriad but demand continues to fall. Mirriad has had years but can’t crack it and latecomers will take over as mirriad has no IP moat, hence triplelifr left weeks after signing the deal that got a regulated RNS.

Merci if and it's a big if, they can get a raise away IIs will want their pound of flesh so surely an even larger discount than last time. Go back to April when the begging bowl was out and they guided £4m and said programmatic would be ready in weeks and fast forward to still no programmatic or timeline and £1m revenue. Given that IIs will want a massive discount so IMO 0.1p will be good. They then will have to go for a consolidation as 6bn shares (assuming 5bn new at 0.1p to raise £5m) is silly. Anyway getting back to 1p with 6bn shares so £60m market cap is a long way off given the forward guidance which is why IIs will want an even larger discount if they are interested.

But Phevs was sure mirriad did lots of work on Yellowstone as some of Mirriad’s brand clients feature. Oh wait Phevs doesn’t realise these brands have loads of agreements and would rather be embedded during production. Phevs said Shopify was working with mirriad and would lead to more cash but LOTM corrected him. Hey Phevs, what’s your next prediction? Another pump and dump incoming from you to make it a hatrick?

This reminds me of the Tripelift RNS (that was material h like this) where it was gonna be amazing with industry leading co with a quote from Stephan but no quote from anyone at Tripelift, not even a project manager. Same for Benlabs. Another fluffy RNS to give hope!

Guys it’s desperate. Of course these major businesses are partnering with Universal labs which has nothing to do with mirriad. Mirriad has had huge partners for years and nothing comes of it as your LinkedIn guff demonstrates. It’s a relatively small space so of course there’s cross over. Linking everything to little UK mirriad is beyond stupid. £1m revenue when Rembrand will do $5.4m in second year and large growth this year with serious industry backers. At least Stephan is topping up for pension pot. LOTM has more than the entire BoD combined doesn’t he?!

Https://www.cnbc.com/amp/2025/01/06/comcast-universal-ads-platform.html

Where was anther timeline mirriad can miss in the trading update for programmatic?!

As if that has anything to do with mirriad!! Universal ads is owned by Comcast FFS. Little mirriad being left behind.

And there we have it. Rembrand went from circa $2m in 2023 to $5.4m in 2024 and this year similar % expected all the while mirriad has a £1m FY. Wow with another poor H1 mirriad will have fumes left come June. Raise will be worked soon. They continue to talk about supply side and ignore demand side which dropped massively at interims. Says it all.

Phevs remember when someone who worked at Samsung liked a mirriad LinkedIn post. That was before the 1.25p mates rates raise and you thought they’d be a large investor in mirriad. As well as highlighting your ludicrous reading into LinkedIn guff if not illustrates that industry is not interested in mirriad which was the first out of the blocks and well known but are investing in other rivals like Rembrand. An interesting few weeks ahead here. I suspect a poor trading update with nearer £1m FY revenue than £2m but some rampy commentary to try and support the share price ahead of a raise. £5m in cash means £1.1m less than last year.

Merciman what I believe has happened is the market has already priced in a raise. I mean what a joke of a co, at best (£2m) we will be less than half of the relatively new Rembrand and given we've always missed guidance a £4m loss this year. For arguments sake if we say 5bn new shares at 0.1p to raise £5m and say we have £5m cash today that means at YE with a £4m loss it will be £1m from existing cash and £5m from raise so if the share price reflected the possible YE cash position of £6m it would be 0.1p with 6bn shares in issue. With 6bn shares in issue getting back to the 'mates rates' 1.25p at £125m market cap is a long way off (especially given the co's guidance) and that's what IIs will be thinking when they decide whether to throw good money after bad.

Interesting Rembrand has been able to get investment from partners, no such thing here so far. Let's see what the next few RNSs bring. The aforementioned could be wrong as they have some large investor lined up and happy to pay a decent premium to the current share price.

Demand side down, revenues down, strategic partners down. Clearly with Rembrand, Ryff and others no IP moa hence no interst when for sale last year. See what the trading update says.

Rembrand established in US in 2022 and in 2023 revenue of $2.1m and on course for $5.4m 2024 with even more growth in 2024 and investors put in $23m of which L’Oreal was one. Pepsi also a client. Mirriad did circa $500k in H1 FFS and burning its cash and money needed soon. See if IIs save it.

Rembrand, an AI startup specializing in virtual product placement, has secured $23 million in Series A funding to scale its technology and break into connected TV (CTV) formats. The round was led by super{set}, with participation from The Trade Desk, Naver D2SF, and existing investors, including L'Oréal's BOLD venture fund and Greycroft.

Key Points:

Rembrand's AI analyzes video frames to seamlessly insert branded products into social media and, soon, CTV content.

Current clients include major brands such as PepsiCo, L'Oréal, Charles Schwab, and Amazon, with the platform achieving 250 million paid views in 2024

The company is launching AI Studio, a self-service platform for brands, and plans to release a free version for broader creator access

Founded in 2022, Rembrand has gained some traction for its AI-powered platform that analyzes video content frame-by-frame to identify optimal spots for virtual product placement. Unlike traditional ad models, Rembrand's uses generative AI to place branded items on surfaces like shelves, walls, or tables during post-production, enabling tailored advertising for different audiences. For example, a viewer in France might see a Perrier bottle on a countertop, while someone in New York sees a Pepsi.

The market might be pricing in more than a £20m injection. Next CLN likely paid in cash, pure TX play opens Avacta up to a wider investor community and also more news due on CFO, p1b dosing commenced and 3 arms dosing breakdown, possibly an RNS with intention to dual list on NASDAQ and who knows re partnership deals etc

Aside from LOTM or Phevs who like to bury their heads in the sand with LinkedIn guff, does anyone have a view on how they’ll raise cash or indeed believe they won’t need to? Bentley? Worth bearing in mind their own optimistic guidance has a FY25 £4m loss.

As outlined it seems inevitable mirriad needs an injection of cash In the coming weeks. The longer they leave it the poorer the terms will be. Given the £20m or so recently raised by a rival if mirriad is not able to get a chunk of cash and at a premium to current share price (as currently valued well below cash so IP, current partners, platform and goodwill valued at less nothing) it will surely reflect poorly. If they're able to get a raise away at all IMO it will be at another chunky discount so billions of shares will be needed. I guess the question is will institutions have the appetite as I can't see retail putting enough in. A trading update is due any day and there should be some positive commentary to support the share price before the begging bowl comes out. I prefer to read regulated RNSs so will be on the look out here.

AI says -

Affimer technology is a method for creating engineered proteins that can bind to specific target molecules. Affimers are similar to antibodies in that they have high specificity and affinity, but they have several advantages over antibodies, including:

Stability: Affimers are stable across a wide pH range and up to 100°C.

Ease of engineering: Affimers can be easily manipulated to create fusion proteins, polymeric Affimer reagents, and more.

Non-immunogenic: Affimers have low immunogenicity.

In vitro screening: Affimer proteins can be screened in vitro using phage ELISA and sequencing, which usually takes only 3-4 weeks.

Synthetic libraries: Affimer technology can replace animal immunization and allow screening of toxic and non-immunogenic targets in vitro.

Affimer technology has many potential applications, including:

Imaging: Affimers can create detailed pictures of molecules in cells and tissues.

Diagnostics: Affimers can be used to identify tumors.

Therapies: Affimers can be used to deliver therapeutic agents and modulate the tumor microenvironment.

Inhibiting α2-antiplasmin: Affimers can be used to inhibit α2-antiplasmin function and facilitate fibrinolysis, which may help reduce thrombosis risk.

LOTM suggests that Mirriad has until July to prove its business model works due to circa £5m cash at YE with costs being circa £670k a month. That suggests accountancy rules and AiM regs will change. The accounts have to be signed off by June 30 and the auditor has to be satisfied that mirriad has enough cash for 12 months from sign off. In Sept mirriad guided programmatic ready by year end (it might be sorted) and a £4m loss for this year. Remember mirriad has always done a lot worse than guided. Let's assume they only lose £4m this year that means at the end of this year they will have £1m in cash. The audit requirement is for enough cash until next June. You can't tell me going into a quiet H1 with £1m cash for 6 months ops will be enough? So the question is will the money needed for sign off come from a discounted raise or will mirriad find some other source (obviously not invoice financing as suggested by Phevs). Also remember the auditor will need contingency given mirriad has missed every revenue guidance it's ever issued. They'll surely be working on the raise (if needed) by Feb or March latest and one would hope on the back of some amazing news and I don't think simply launching programmatic will but it without visibility on orders. Will IIs throw more cash after this? The next few weeks will be interesting. What is clear is mirriad doesn't have an IP moat and is struggling with demand or at least closing deals. Could be rights issues and remember traditional PP growing hugely with brands integrated into stories so you can't just drop new brands in after all that work. Is this why Disney didn’t sign again after its 2 year deal and why partners are falling away as per the last interim report?

Well 2 phevs, I wonder what the doubters are going to say to this

Well LOTM as you have asked I say this highlights why no one was interested in buying mirriad last year when it had the 'for sale' sign hoisted. It clearly does not have an IP moat. It's clearly having issues which is why TripleLift walked away having had an RNS saying they were key and weeks later they walk away. Partners would continue to use in manual mode to test ahead of programmatic and get their teams comfortable with it. But demand continues to fall, partners walk away (demand side and strategic partners) and there is clearly issues with rights as finally admitted by the CEO. So Ryff did VPP, Rembrand and of course we know Shopify has also been doing their own. Yes mirriad has IP but if it was that good they've have been acquired and even 5p now would be a mere £50m. Mirriad has little of value and they will have the begging bowl out soon enough as they will be burning their cash every month (£500k a month) and audit soon enough.

Oh I see they’re expanding into connected TV. Apologies I need glasses! Well that should help validate the space and mean mirriad can easily raise unless there are issues on top of legal issues. Shows Mirriad's patents aren't a moat and makes me wonder why mirriad hasn't been taken over if the space going to take off.

Also traditional PP growing massively with brands being integrated into stories (Yellowstone etc) which will prohibit VPP as brands won't want to have new brands added post production. They'll defo be contracts stipulating that as the more PP grows the more difficult it is for VPP unless it's small productions without normal PP.

LOTM you wrote -

So we enter 2025 with approximately £4.6M of cash, plus the revenue generated in Q4 that will turn roughly 80% of it into cash during Q1 of 2025.

If there isn't another revenue warning before next Tuesday morning, then it should be safe to assume that they did in fact make the £1M mark & thus there is at least another £0.5M of cash to come in during Q1 which will give the company until at least the end of July to prove whether the Business model works or not.

Let’s assume they end the year with £5m cash which is £1.1m less than last year. They don’t have until July to see if the business models works as they will need to prove to the auditor they have sufficient cash for 12 months at the date of sign off which will be in June. H1 is always very slow as remember mirriad guided a £4m FY25 loss in Sept (when they said programatic launched in year end) do you think with no real visibility on forward orders the auditor will sign off the accounts without more money being needed? Even if H2 much better than last year (as one would hope) they’ll need cash for H1 next year as per the 12 months cash and even mirriad won’t have H1 as profitable.

Either they get more cash and judging by the appetite to invest in VPP for socials you’d think it wouod be okay or do investors realise there is something up with the model, ie legal issues? Maybe why Ryff doing little and why Rembrand is sticking to socials. That’s why mirriad hasn’t been taken over for peanuts and why partners are walking away once they look under the bonnet.