Member Info for LovableLumax

*They said they have now completed enrolment in P1A so perhaps they continued to enrol and possibly using likely expansion regimens.

They said they have now completed enrolment in P1b so perhaps they continued to enrol and possibly using likely expansion regimens. A box ticking RNS but at least we have TNBC in an RNS although the lack of detail perplexing.

Oh and within months of that RNS tripelift walked away so I assume they looked under the bonnet and didn’t like what they saw.

The following was a few weeks before a 40% discounted placing. Sounds great! The last sentence is funny given revenues have fallen off a cliff. The below was deemed a material RNS too so suggesting all is well with mirriad due to another immaterial partnership smacks of yet more desperation.

Stephan Beringer, CEO at Mirriad, said: "It's exciting to take this next step on the path towards programmatic in-content advertising, which is a game changer for the industry and Mirriad revenues. This partnership establishes our connection to nearly all the world's leading demand-side platforms, offering advertisers an automated way to purchase in-content placements on their preferred platforms, targeting key audiences within Mirriad's expanding network of partners.

"Following recent agreements with US entertainment 'majors' and 'super majors', and the programmatic testing with partners and content distribution platforms over the last 18 months, we are a key step closer towards a 'plug-and-sell' proposition which will accelerate adoption and scaling. Working with TripleLift, a leading ad tech platform that is truly elevating digital advertising through high quality inventory, data, and smart targeting, means Mirriad can offer existing and new content partners an integrated programmatic solution.

"Mirriad's high-performing format will move to the centre of the programmatic ecosystem at a moment when advertisers are looking for more inventory to effectively reach mass audiences in the age of streaming. The ability to monetise new content from our entertainment partners now becomes much easier, beyond what was possible previously."

But Phevs said Netflix was Mirriad’s first programmatic client as they both feature on a company’s website. Oh surely ovens isn’t talking garbage again? Surely he’s learnt these ridiculous links are beyond tenuous and 2+2 doesn’t make 25,000,000. It’s his ridiculous and desperate posts that likely put off potential investors. The dump and dump creep.

In fact that is classic even for 2Phevs!! Because booking.com, Spotify, Groupon and Kempinski also use their services does that mean mirriad is also working with them? I mean there’s desperate and then there’s the creep!

Phevs were you responsible for the Twitter pump but this time you weren’t able to dump all your shares unlike the times before?

That is as funny as an invoice finance co employee liking a post of Stephan’s meant a raise wouldn’t be needed as they had access to cash, also the Samsung nonsense.

Netflix is a client and so is Mirriad as well as booking.com and many others. Tenuous or what?!

Yep Tom, those clever ones knew and sold on Weds at 0.2p to 0.18p or so and did well with a quick in and out. Even if programmatic is finally launched we know H1 is slow and even MIRI is only guiding a £4m loss next year of which all will be realised in H1 so a raise or some other cash injection needed and my bet is early next year. If the IIs really believed it would be avoided they'd be buying. Only TR1s after the May raise have been reductions.

If people just listened you dampers they’d have been buying as you suggested before the raise in April and would be 90% down. Best to listen to both sides and ignore LinkedIn guff and read regulated RNSs.

2ohevs getting personal and he has no argument. I won’t bother posting the many nonsense posts on break even imminent, invoice financing an option as it’s embarrassing.

Stick to mirriad. Given Allenby the house broker is guiding a £4m loss next year and all of that will be realised inH1 how will mirriad avoid a raise?

Anyway, avoid personal insults as pathetic. But they will need to raise cash to continue as a going concern IMO. Mirriad has always missed its own guidance. Remember last May they guided £4m revenue and at the time of guidance they had for arguments sake £320k invoiced so if they hit £1.5m total they will only achieve some 35% of the target. They are guiding a £4m loss next year. It is likely that this will be higher. H1 is always a lot slower than H2 so they will realise all of those losses in H1. They are likely to have a lot less cash than in March next year than March this year (they already have less cash). Everything points to a cash injection. Your predications have been as off the mark as Stephan’s.

If the truth if venom so be it. Also you have been pumping and dumping whilst I have called it accurately from 2.5p to 1.35p and now a spike before it’ll start to head back down. Phevs the creep who pumped before quietly selling all his shares twice!

Yes but the point remains it’s incredibly complex to get all the stakeholders to sign off. This was only mentioned by Mirriad recently but been a topic on advfb for ages. That’s why demand side fell massively in H1, why revenues down, strategic partners walked away and why you were wrong about Yellowstone and all else.

You’re back pumping and I’m sure are desperate to dump some. Last time you were apologetic but I reckon FY they do less than £1.5m (they’ve said £1m to £2m) and so nearly 20% down on last year with a lot less cash. Pump before a raise?

LOTM was posting state by state ad spend as he was sure mirriad would be enjoying more sales. I said it was ludicrous and given £390k H1 and H2 downgraded to £600k to £1.4m tops says it all. He also thought Mirr was working with YellowStone that has used traditional PP (easier to get permissions) and many of the brands that feature in series and movies agree before or during shooting so adding more brands in a minefield in terms of legals and not just for existing brands but actors etc. Traditional product placement has grown massively as it's a lot more sophisticated with targeting and storytelling. Adding yet more brands in post production and creating more negotiations and paperwork likely why mirriad has missed all revenue targets.

I see the pump was Twitter/X initiated yesterday so if it continues I am sure there will be some large dumping en route given the cash position worse than last year and the fact a raise highly likely in Q1 next year. Of course that’s a matter of opinion but a look back in April this year and the same time last year says it all. The broker guidance of a £4m loss next year suggests a raise nailed on. Pump and dump en route.

Unlike traditional commercials that disrupt the viewing experience, product placement integrates seamlessly into the narrative. By embedding brands within storylines, marketers can achieve repeated exposure without triggering ad fatigue or annoyance. This approach bypasses the limitations of frequency capping while enhancing audience engagement.

Consider General Motors as a prime example. Working with product placement experts at BENlabs, GM executes around 450 product integrations annually, generating an impressive 2.5 billion impressions. Iconic placements, such as Bumblebee, the Chevy Camaro in Transformers, highlight how product placement can create enduring associations. Other characters, like Ratchet (the Hummer H2), Jazz (the Pontiac Solstice), and Ironhide (the GMC Topkick), further demonstrate the power of storytelling to connect with audiences emotionally.

SUBTLE YET IMPACTFUL INTEGRATIONS

Not all product placements need to dominate the screen to leave a mark. Subtle integrations can be equally impactful when aligned with a brand’s goals. For instance, in Showtime’s acclaimed series Ray Donovan, the protagonist frequently drives a Cadillac CT6. This understated yet deliberate choice helped familiarize audiences with Cadillac’s new model while aligning seamlessly with General Motors’ broader launch strategy.

THE POWER OF STRATEGY IN PRODUCT PLACEMENT

Effective product placement is not about simply showing a product on screen; it’s about weaving the brand into the narrative in a way that feels natural and enhances the story. When done correctly, this strategy transforms potential advertising fatigue into genuine audience interest.

Key to this success is collaboration with production partners who understand the art of storytelling. These relationships build trust, ensuring the placement strikes the right balance between promotion and authenticity. A well-executed product integration becomes an essential part of the narrative, rather than a distraction.

AVOIDING BRAND SATURATION

Strategic product placement offers a unique way to sidestep the pitfalls of traditional advertising. By focusing on authentic, audience-aligned integrations, brands can leave a lasting impression without overwhelming viewers. This method prioritizes quality over quantity, ensuring your brand stands out in a crowded marketplace without alienating its target audience.

ELEVATE YOUR BRAND THROUGH STORYTELLING

For brand marketers seeking innovative ways to engage consumers, product placement offers a proven pathway to success. It’s not just about visibility—it’s about connection. Strategic integrations enrich the viewer’s experience while positioning your brand as an integral part of the story.

Storytelling sounds like traditional product placement where brands are integrated strategically into the story rather than post production which wouldn’t work. This gives much closer affiliations - good examples are YellowStone (not VPP as some on here hoped) and James Bond (BMW launch many heads ago and Ashton Martin). Product placement has grown massively as brands integrate into the storyline which can’t be done with VPP. Actors, agents etc give permission at time of shoot or before.

Product placement can also be integrated into the storyline in a way that adds to the overall narrative. An example of this is the use of Ray-Ban sunglasses in the movie "Top Gun." The sunglasses are a key part of the character's uniform and are used in multiple scenes throughout the movie.

Touk, I've never had a post deleted so I can only assume someone else did which granted is odd. You shouldn't have assumed it was me though.

P2 us due to start H2 2025 as per slide 45 of Oct slide deck

I’ll leave it as going round in circles but my view is they will definitely need a cash injection and whether it’s a raise or otherwise remains to be seen. The Allenby note says it all.

It’s a matter of opinion. See who’s been forecasting this accurately for 12 months and who has seen the a mates rates raise and share price fall from 2.5p to 0.135p.

Mirriad’s RNS May this year -

Shareholders should be aware that if the Fundraising does not complete by 30 June 2024, the Company's annual report and accounts will not be signed off by the Company's auditors on a going concern basis.

The Firm Placing is not conditional on the Conditional Placing, the Retail Offer, the Directors' Subscription or the passing of the Resolutions at the General Meeting. As such, the Firm Placing will not be affected by any or all of the above failing to complete for any reason.

Shareholders should be aware that the Resolutions must be passed by Shareholders at the General Meeting in order for the Conditional Placing, the Retail Offer and the Directors' Subscription to proceed. If the Resolutions are not passed, only the net proceeds of the Firm Placing will be received by the Company. In such an event, the Company would need to consider the options available to it in terms of alternative sources of funding. It may be that such sources would not be on terms as favourable to Shareholders as the Fundraising. Further, there is no guarantee that alternative sources could be found. In the event that the Resolutions are not passed and the Fundraising does not complete in full, and if such an alternative source of funding cannot be found, the Company expects that it would only have sufficient cash to fund its activities until the end of August 2024 and it will seek to conduct an orderly wind down of the affairs of the Company substantially before that time.

In the event that the Company is unable to meet such obligations as a result of the failure of the Fundraising to complete in full, and in the event that the Company is unable to secure alternative sources of funding, the Directors believe that it is unlikely that the Company will be able to continue as a going concern and it is highly likely that the Directors would (in order to fulfil their duties to the Company's creditors and to other applicable stakeholders) seek to place the Company into a members voluntary liquidation (which is a solvent liquidation procedure) that will seek to pay all creditors of the Company in full but any such proceeding would be likely to result in little or no value for Shareholders and Shareholders may lose all or a substantial portion of their investment.

These possibilities are considered to be realistic, not remote.