RE: Make or Break Time - Up/New/Gowthfronts7 Feb 2025 10:16
Let's assume MIRI has a decent 3 months and come the end of March they have £3.5m cash left. That's near to what they had in May when the last raise went through. If the above is near to a good guide they would be crazy to not ask for cash beforehand as the less cash they have the worse the deal will be. Of course they could get a lot of booked campaigns which should mean less cash needed. All these LinkedIn posts are immaterial as the last few yeas have shown, lots of LinkedIn 'research' posted on here with ever impressive endorsements all the while revenues drop. The last set of KPIs should be a concern.
MIRI can't leave a raise until the end of May as most upfronts mid May.
In TV advertising, the "Upfront" is the long-established practice of buying and selling TV advertising time months in advance, typically in the Spring of each year, for advertising space scheduled to air in the coming television broadcast year. The most significant of these events is the US Network Upfronts, an annual, weeklong event in New York.