Member Info for LOTM-13

Part 2

By October they had signed up 7% of the Content providers, by early December that had reached 25% & in early March 2024 it was at 40% & they are talking to one of the other top 3 three providers which would take them to over 55% of the market (they have 6 of the top 9 signed currently).

If you want to research it, then go to https://blog.mirriad.com/ there are lots of really good articles there to read just to give you a flavour of it. There's also a couple of really knowledgeable people on the LSE website chat board that I also use that help fill in the gaps because the company's tentacles are everywhere.

The problem is time is now limited -

Why is time limited ?

Well the company tends to use LinkedIn to hint at what's about to come ( as well as the blog posts).

On the 9th/10th April the CEO posted about a webinar with Microsoft https://www.linkedin.com/posts/mirriad_stay-on-the-lookout-for-a-webinar-with-microsoft-activity-7183852657910898688-gdWx & it coming out "Soon" its Microsoft's so they will dictate when its released - I'm sure it will discuss there collaboration around AI & this virtual product placement.

Then on Thursday the CEO posted this https://www.linkedin.com/posts/mirriad_mirriad-is-pleased-to-share-that-our-virtual-activity-7189223402392424448-CWH1 which is basically saying some of the Content providers are going to reveal the product at TV Upfront 24 which starts 13/14th May. This is the event where the Content providers reveal there autumn programs new series etc etc & is a highly anticipated event.

Until now they've not even revealed which Content providers have signed up ie kept it secret & yet now some of the Content providers have decided to go public with the news!

When you read through those blog posts you'll understand why there doing it, advertisers are probably demanding it, when you see the independent 3rd party market research on this type of advertisings & its success.

Amazon has been seen in recent posts & one of Mirriad's key contacts was at a AmazonPrime premier on Thursday night in Germany https://www.linkedin.com/posts/sandra-freisinger-brandedentertainment_primevideo-maxtonhall-maxtonhallonprime-activity-7189591480062148608-ZlE5?utm_source=share&utm_medium=member_android it was after that got posted on Friday afternoon that some buying of the stock occurred.

Part 3

The Auto sector has really embraced VPP see this Toyota/Lexus information

https://www.linkedin.com/posts/mirriad_toyota-gets-94-ad-awareness-with-mirriad-activity-7185948779563433985-5yAy

They have also ran recent campaigns in the USA for Nissan (delighted with the result), they've also ran them for VW & Opel in Germany ( I don't know if for VW in USA yet)

This lady is important & runs a special part of of the business.

https://www.linkedin.com/posts/mirriad_top-women-in-media-ad-tech-admonsters-activity-7186358467819941890-YWwB

The business model - the investor part of the website isn't good, but go here https://www.mirriadplc.com/investor-relations/reports-and-documents & download the 25th August 2023 presentation.

Page 7, is saying that if 2.4% of advertising were to shift to VPP by 2026, it would equate to $2.5B & if Mirriad had 20% of partners signed up it would give them $125m (that's $500M split with 75% going to the Content providers & 25% to Mirriad) that's £100M gross & that's before you even consider that they have 40% of the market signed up already, not to mention the rest of the world opportunity to come after that. Gross margin is meant to be high (85%) but really need to see if it stays that way, even at 50% net you'd be talking £50M profit for the year or 5 times the current market cap.

Now they may need to raise more cash to see them through to break-even but I can't see it being any more than £5M max & it might not be in the form of equity. Hard to tell right now.

I'd say a £100M market cap is a pretty achievable target inside 2 years, if not soon. As long as it doesn't get taken out in the meantime & sadly there are numerous potential candidates. Hence why you want long term holders onboard.

They have patents in place etc for there product & https://blog.mirriad.com/mirriad-awarded-tpn-gold-shield-status is another barrier to entry

"Programmatic" is going to take them to another level ! rather than doing things "Manual"

Thanks for you time & Enjoy your research !

Should any of you have any questions then I'll be happy to try & answer them on the MIRI thread where 2phevs (especially) & MrTaylor194 reside.

GLA

LOTM

Hi joseywales & GMHK,

I don't know if you had a look at that off topic share or not ?

I'm more bullish on it now than at any point in the last 3 weeks of research.

Opportunity timewise would appear to be closing fast, 11 trading days max before the 1st of several RNS's in May I'd say.

Good luck with the research

LOTM

Hmm my post ran out of room again ! :(

The business model - the investor part of the website isn't good, but go here https://www.mirriadplc.com/investor-relations/reports-and-documents & download the 25th August presentation.

Page 7, is saying that if 2.4% of advertising were to shift to VPP by 2026, it would equate to $2.5B & if Mirriad had 20% of partners signed up it would give them $125m ($500M split 75% going to the content providers & 25% to Mirriad) that's £100M gross & that's before you even consider that they have 40% signed up already, not to mention the rest of the world opportunity. Gross margin is meant to be high but really need to see if it stays that way, even at 50% net you'd be talking £50M profit for the year or 5 times the current market cap!

Hence why I'm going to be keep a lot of them long term !

Good Luck

LOTM

Hi Walkietalkie,

hmm you probably ran into the same "limit order" issue I had :( I'm not sure if its a more of an AIM thing rather than a main market one, something for you to bear in mind for the future.

My limit order wasn't getting filled, yet buy trades were clearly going through at below my limit price. So I did a quote & deal instead & got stock that way. On AIM if the offer price doesn't go below your imit price it won't trigger & there are occasions I've found where the official quote is completely wrong & both bid/ask trades are going through outside the quote ! ie quote is 2.55 - 2.65 yet the buys are at 2.71 & sells at 2.67 !

I've done about 10 buy trades so far, from a high of 2.25p to a low of 1.74p So far I bought 900,000 (& that will go to a million before Wednesday) my average price is around 2p.

These are a long term hold (well most likely until it gets taken over, or something dramatic happens). I'll buy an additional trading parcel after there's 1M locked away 0.2% of the company.

I know your more into your Tech stocks than me ( a non techie) but market cap is £10M roughly. First target for me is £50M then £100M given what the projected revenue figures will look like.

As you'll have seen 2phevs is the unbelievable source of knowledge here , backed up by Mr Taylor194

Your entry time is very limited I'd say, the window of opportunity has shrunk fast. Which is why I've had to accelerate my own buying plans :(

TV upfront 2024 starts 13th/14th May - CEO posted on LinkedIn (there preferred method of communicating as well as the https://blog.mirriad.com/ ) that they will feature in some of the content providers presentations - previews of there autumn schedules & shows.

They recorded a webinar with Microsoft probably on 9th or 10th April & CEO late on the 10th, posted about it & being able to view it "Soon" its Microsoft's so they control the release of it etc - its no-doubt going to give details of the collaboration they have regarding AI etc

The signing of the other top 3 content provider they are in talks with - which would give them access to over 55% of the USA market instead of the current 40%

The annual report could drop in any day now & hopefully it has a bit updating the heading figures for Q1 as well.

There are other things in the wind that could come out at any moment as well - programmatic live & earning revenue being one of them.

Cash is the big issue, they were meant to be funded to 31st August at a cash burn of £700,000 per month. We have no idea if that's accelerated due to all the integrations there doing or is still the projection. When will revenue increase markedly again we don't know, but the gross margin is meant to be like 85% (need more evidence). I don't currently see a scenario where they would need any more than £5M more to see them through to the break-even point - doesn't mean it will be through equity & they may not even need it at all.

I think this is

Hi parkez,

That was the trade the original poster was talking about.

Yes this year's ISA limit, is a cash injection £20K & £5K for this new add on max, so it wouldn't fall within that remit.

However brokers allow you to take significant sums of cash from your ISA & then put it (or stock) back in it before the end of the tax-year. So don't be fooled into think £20/£25K is the max, that's what MM's etc want you to think.

LOTM

Hi parkez,

You clearly can't read time stamps just consecutive numbers.

The Sell trade 193 was at 10:11:24 @ 0.09p

The Purchase trade 192 was at 10:11:46 (that's 22 secs later) at 0.09004p

I rest my case, park my handbag.

LOTM

Actually its very likely they are a bed & breakfast trade.

Probably from a normal account into an ISA.

Thus creating a tax loss on the normal account at the same time any gain from here is tax free.

LOTM

I posted on the ITV thread the other day after reading about them losing £1M on Mr Bates verses the Post Office.

About Mirriad being able to help them recoup some of those losses with virtual product placements in it.

Anyway someone responded to it & has apparently used Mirriad in the distant past, I've tried to invite them over here to contribute to the discuss, in case there input could be of value.

Good Luck All

LOTM

Well spotted 2phevs :)

Just wish I'd been around at the time!

The translation of the article

Mega performance: The Amazon series “Maxton Hall – The World Between Us” had its world premiere in Berlin and I was there! It was great. To kick things off, there were the first two episodes on the big screen in the Zoopalast, followed by the reception in the Orangery in Charlottenburg. In the Orangery, everything was prepared in the style of Maxton Hall College: between the champagne pyramid, coats of arms on the walls and candlesticks with bows, you could completely immerse yourself in the world of the elite school. On the blue carpet, however, in addition to the actresses and producers, it felt like half of the Germany's Next Top Model candidates appeared as well as numerous influencers from Japan and the USA. Maxton Hall is the film adaptation of the successful novel “Save Me” by Mona Kasten (first part of the Maxton Hall trilogy) and tells the love drama of the scholarship holder Ruby Bell and the wealthy James Beaufort at an elite college in England. The series will be available on Amazon Prime Video from May 9th. Please be sure to take a look. For me, of course, it's not just the story itself that's exciting, but also the possibilities that Amazon series offer in terms of placement. 😊

Read into that what you will

LOTM

Damn it,

Not been at the PC for hours sadly & it takes off :( I've just had to pay 1.98p for the next 100K

Will try & catch up on what's happened !

LOTM

Hi radiogent,

Very interesting to learn that.

They now do it as virtual product placement.

They did one for C4 last year tied into the First Dates series for a premium drink.

They are using AI to generate both the opportunities that are available in the program as well as all the target audience data so the advertiser can then choose which scene would be right for them & then insert the product or bill board accordingly. They are saying on average it's creating 6 to 12 opportunities per hour.

The success rate & uplift for the advertisers seems to be very significant indeed according to outsider 3rd party's like Kantar & Dynata.

Now they moving to a programmatic solution for doing it.

The recent one that amazed me as I'm not techie in any way (although it sound like it will be old hat to you) was with a minority artist singer that L'Oreal 's Mugler wanted to work with to reach a demographic's they wanted to target/reach. Mirriad spoke to the video director before the video to the song was made & asked for a couple of "windows" to be made in it (beginning & part way through) . Once complete they inserted the Mugler Billboards.

So they helped plan it from start to finish which impressed me, as to the level of there involvement.

Maybe you can contribute to the discussions on the Mirriad ticker ? MIRI

LOTM

Hi radiogent,

I personally had never ever heard of Mirriad until 3 weeks ago.

Originally I believe there technology was for post production stuff for the film industry. They then pivoted to virtual product placements.

I think you'll find there about to have massive traction, given over 40% of USA content providers have signed up for there offering & there in negotiations with another of the top 3 which would take them to over 55% of the USA market.

In a company post yesterday a number of those massive players are going to be featuring Mirriad in there up coming TV upfronts 2024 presentations in May, where all the big players release details of the autumn schedules, new series releases etc so watch that space.

Then think what that same technology could do for ITV & all its content & advertisers to boost the bottom line.

LOTM

hi cab*****,

interesting read but sadly 2 years old.

lotm

Hi saxman303,

The algorithm just looks at the trade price & which side of the displayed bid/offer prices it falls nearest & puts it in that column.

That's why you look around to see other trades around the same time to see if they were an actual buy or sell. Sometimes the spread is so tight its hard to tell which are buys & which are sells.

Good Luck

LOTM

That 100,000 purchase at 1.81p was mine, so that's me up to 800,000 now & my target is now 1M before 1st of May.

GLA

LOTM

Hi saxman303,

I'll be topping up as well today :)

Only problem is what to sell to do so :(

GLA

LOTM

The big question will be whether Dr Cooley bought any more shares yesterday on re-listing ?

Is he happy sitting at 6.88% or does he want to own more ?

GLA

LOTM

Hi CrustyPete

You've obviously not looked at the link I provide otherwise you'd have seen they are totally separate things.

The Mbelele 1 well is very close to the edge of the Noble license area & the presentation clearly shows the gas cap area extending into an area that is currently unlicensed ( but one Noble has applied for) HE1 could have applied for it to!

The presentation also for some reason highlights that TGS 6.7% Helium which is a great distance away from Mbelele & has nothing to do with it, so why have they put it in the slide this time when they haven't previously.

LOTM

I don't know if anyone has pointed this out or not ?

Page 8 of the Noble Presentation from 23rd April

https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02798221-6A1203825

As you'll see they show the HE1 location with 4.7% Helium on it, but just to the south-east of if they refer to TGS (Tanzania Geological Survey) & 6.9% Helium !

I wonder why they've done that.

I also wonder if HE1 have applied for the the lease or 2 leases offsetting the Mbelele 1 well ?

If they have & were to get awarded them instead of Noble (who have definitely applied for them) then HE1 would have obtained a good chunk of that gas cap for zero effort.

GLA

LOTM