What did you expect?14 Jan 2021 12:03
Some very useful posts on here today, as always, but what did some of you expect from today’s update? Is it news to you that there’s a pandemic and stores have been closed? Were you unaware of Card Factory’s current inability to throw millions at an ad campaign for their online services? One or two of you seem to have been expecting that even though you allegedly think the company is on the verge of bankruptcy. Now, I’m not sure how, but according to the RNS, net debt has fallen.
The real negative in that RNS was in regard to breaching covenants later month imo. While such a thing is obviously better avoided, are CARD the only company in this situation? Far from it, I would imagine. Does anybody know what impact a breach of these covenants is likely to have? With the levels of support we’ve seen this from govt, lenders etc, I would be surprised if CARD weren’t able to negotiate a extension, or the like.
Overall conclusion: they’ve weathered the storm effectively, but could have done so much better if they had a stronger balance sheet and better management at the start of all this. That said, if they had done that, the SP would likely be c.£2 now imo, hence the opportunity to purchase shares here on the cheap; you’re not going to purchase a perfect company with a p/e as low as this without getting your hands dirty, unfortunately. If that exceeds your risk tolerance, you could always become a shareholder a few years down the line. CARD have had a poor year due Covid-19 and lockdowns, not bad management or a failure to market their online services effectively