RE: Onwards & Upwards25 Nov 2021 13:44
I picked up my Xmas cards and wrapping paper from my local Card Factory store yesterday and while I was there, I had a little chat with the woman who was working there (yes, only one member of staff on the floor, but all shelves were fully stacked and it was around 17:00). She’s been working for card factory for 8 years (quite a long stint considering she’s allegedly far more overworked than other retail employees and she’s on a zero/low hours contract). Anyway, she said that the store’s been very busy, but they haven’t had as many visits as they were having pre-Covid, which ties in with the recent RNS (refer to the part about number of transactions being lower, but spend per transaction being significantly higher). It looks like customers are purchasing in bulk this year, as opposed to making lots of different visits, which is of course a negative for spontaneous purchases, but positive in terms of putting less of a burden on staff (thus allowing them to keep the shelves stacked and reducing the need for overtime). An additional benefit, is that customers who would rather avoid crowded shops will be more willing to shop at card factory than they would if transactions were at normal levels.
I didn’t enquire further, but she still told me about Card Factory website and was surprised when I said that I was aware of it. 10/10 customer service, although I must say the staff have always been very good in my local CF.
I also did a rough price comparison yesterday between CF’s and Morrison’s cards. For the quality of card I like to send, I’d be paying approx £2.50 a card in Morrisons. In Card Factory, it was more like £1.70 a card. I buy at least 30 cards per annum, so that’s a saving of £25+ per year. On minimum wage, that’s what? 3 hours or so of labour? That’s just on cards alone. There’s no competition on pricing in my experience.
All of the above is of course irrelevant though. Let’s get back to splitting hairs over important matters like ‘ass managers’ and guessing what contracts CF staff are most likely to be on