RE: Guessing Creighton’s are not buying4 Aug 2021 10:35
Anyone else noticed the very mixed reviews for IDP's recently launched Nuthing range? Admittedly, there are fewer than 20 reviews for any one product on Superdrug & Beauty Bay so far. Meaning the scores could improve. Who knows, it might even be the competition trying to sabotage a new player! But I somehow doubt it. Pre-launch, this was billed as the first major disruptor in decades for the hair removal sector, set to take the world by storm. Sadly, to me, it looks like a bit of a botched launch. I suspect there was inadequate market research pre-launch to ensure the products lived up to their claims. Several people say it leaves the skin red & prickly. Others claim this is a hair removal product which doesn't actually - errr - remove hair. Mixed reviews make it much trickier to persuade new customers to trial. And if repeat purchases are poor, Superdrug won't hesitate to delist. Not a great start, IDP.