Safeway distribution completed27 Aug 2018 15:45
The new supply link-up between Morrisons and 1,300 convenience stores operated by McColl’s has been completed three months ahead of schedule.
Fresh and ambient products, including branded lines and 400 Safeway own-label products, are now being distributed to all the chain’s outlets – apart from 300 outlets served by Nisa.
Jonathan Miller, chief executive of McColl’s, said: “The accelerated roll-out was a great achievement by both the McColl’s and Morrisons teams, and it enables us to move through the second half of the year with a progressively stronger, simpler and more secure supply chain.
“We are particularly excited by the relaunch of the Safeway brand and early feedback has been excellent, with customers benefiting from the higher quality and competitiveness of the fresh and ambient products available. Looking ahead, we will now focus on firmly establishing Safeway with our customers as well as exploring opportunities to develop the range further.”
Following the introduction of Safeway brands, the convenience retailer has increased sales of free-range eggs by 48% while own-label minced beef volume is up 68%.
The supply rollout to 1,300 outlets started in January 2018 and was scheduled to be completed by the end of November. A further 300 McColl’s outlets were bought from the Co-op in 2017 and will be supplied by Nisa until 2020.