Time to be pragmatic1 Sep 2022 13:17
Boohoo, asos, rolls Royce, tui all at near 52 week lows. A pragmatic view needs to be formed here. Will people stop buying clothes or going on holidays? Or will they shop around and look for the most competitively priced products in the market… I personally feel this will be the rebirth of fast fashion, weekend breaks and package holidays. Serial shoppers and holidayers won’t change but they will focus their needs on the most competitively priced products… the market trends as a whole will continue so you need to take a view on the market in general. Be in the market or out the market. At these levels they are holds and buys…. Not sells.