Member Info for Level5

Dan boosting charity donations across all the brands. Raised £260K last year. That's what you call conscious shopping.

https://www.retailgazette.co.uk/blog/2026/04/debenhams-group-expands-pennies-partnership-after-raising-260k/

Perfume for me, pennies for you. Gee, if you want to give, just give & be happy you didn't smell worse than a toilet block. I see a blue flush of trades today, likely it won't reflect in gains on the SP. Some stocks are like charities & all donations are gratefully received. A 100 trades may pull a 1 % gain but MMs are pulling the opposite way. 15p not far off the horizon.

Https://www.rokt.com/blog/how-are-customer-expectations-changing-for-online-shopping-2026

Customers want free = but don't mind paying if its sustainable. May explain why my postie is fully electric. Even the dog won't grab the mail anymore for fear of being zapped!

A CEO reaching out for business is a good sign of motivation. More comms, more brands & more revenue generating profits. If he can turn the tide on negative customer reviews then no reason why he cannot succeed. Shareholders will still have a long wait to get a decent return. Economics are not on the side of retail this year. Audited year end results due end of August may give some outlook.

Well looks like DEBS is ahead of the curve or edge of a cliff!

https://www.theguardian.com/business/live/2026/apr/24/stock-market-warning-bank-of-england-deputy-governor-trump-threatens-uk-tariff-business-live

Shares on the chopping board & some say nearer 15p than 60p (priceless either way).

Revenue will drift around the £800M mark for the next few accounting periods but group earnings expected around £5M in 2027.

So still in recovery & slow growth for years & years. 2030 could be better times with AI models & clothes than organically grow on you. I once had a hat & slippers made by a cow. Truly an organic experience.

ASOS maybe a better bet.

Gives time for accumulating a good position. If markets go too fast, many end up losing. Personally I blame the Iranians , Trump just plays the joker in his pack of cards while the rest of the world pick the wrong cards. Will all be sorted before everyone runs out of money for sure.

How to get the brand out to the masses - sponsor a music festival - https://dorset.campbestival.net/announcing-our-exclusive-news-partner-the-independent/

Well it's better than a flower show & those trench coats will be mighty useful in the mosh pits. Still the independent festivals don't get much news coverage. Check out the social media coverage early August.

Perhaps a partnership with the US President whom hits the headlines all day every day. Made Zelensky last years news. Even BFD's repository looks like a distant dot in the chat room universe when it comes to comparisons.

Under 25's are spending on essentials only

https://uk.fashionnetwork.com/news/Consumer-confidence-in-biggest-drop-in-four-years-fashion-spending-suffers-deloitte,1824972.html

3 month weather outlook is not going to be bikini weather unless you stay indoors.

chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.metoffice.gov.uk/binaries/content/assets/metofficegovuk/pdf/business/public-sector/civil-contingency/3moutlook_fma2026-v2.pdf

Still we look for the positives......Oil company profits should increase & the government should bring in higher tax receipts to pay the newly unemployed. Ed has also wiped out energy debt for the poorest.

How will Dan market the ads? Well "SHOP THE TV AD" is it. Moving models of the latest fashion - https://www.debenhams.com/categories/debenhams-campaign?srsltid=AfmBOooSpvCTiikbXbIXPBKbQboYAtlLTf40mLdI6-oHiJxAVw6vTsZJ

Not a bikini in sight. This generation ain't falling for them.

And the entertainment just keeps rolling in -

job losses expected - https://www.thegrocer.co.uk/news/consumer-confidence-hits-three-year-low-amid-oil-price-chaos/717868.article

Japan on the brink of extinction due to earthquakes

WW3 is here & getting wider by the day

Israel erasing everything that is non-Israeli including themselves.

US firing more missiles than they can produce.

DEBS investors think that its all going great & the SP will rocket. Well it probably will! Just hope its fitted with a guidance system. EBITA anyone?

Need a white cane to see through this mess.

A YEAH YEAH promotions company. Bold statements laid on without any data to back up the claims. 1300 campaigns for Debs with 6M products. Migration to the new platform in 3 weeks and lots of percentages to boot. Just shop window display arranging IMO. How about Dancing DAN at Debenhams with a bunch of Marigolds - Could be your AI chat agent! Your Arthur Daily for the 21st Century.

Angry investors are the Minions - 😠😠😠😠😠😠😠😠😠😠😠😠😠😠😠🥴

Be a lot of boohoo if it ain't 20p.

What the spread getting wider. Near 6% so be sure where you think it's going.

16p is a safer bet. The uninvested won't loose. Sure to be a last minute dive. Fish on Fridays. Don't loose your chips!

Been between bottom of 17p to nearly 18p for nearly a month now. Potential to go either way. Worth noting that any rise is followed by a large dump. Trades are well below normal, meaning there is little interest. Day traders are steering clear. Many desperados land here before they enter the Sonoran desert & end up seeing mirages of dreams. Desperate Dan has the last canteen but will only give you a bunch of Marigold flowers for your Pesos.

Building the empire again - like Star War Strikes Back

O be one Nikki - may the force be with you.

Needs a Jedi to raise the profile of this bag of spacedust.

One RNS looks much like another these days - look here

"The IPO of boohoo.com marks an exciting milestone in the Company's development and will support us in our continued ambition to provide high quality, fast fashion at affordable prices for our fashion conscious customers around the world.

AI 2026 says -

Debenhams' online store, now owned by the Boohoo Group, has received predominantly negative feedback from customers in 2026, primarily due to severe issues with refunds and customer service. While some shoppers report successful purchases and fast delivery, a large volume of reviews on platforms like Trustpilot and Reviews.io warn that the site's operations have significantly declined compared to its high-street era.

Still a Strong Buy? Going south double quicktime in my view. If they can't get customers to support the company then there is no future.

We view the support from investors as a strong endorsement of the Company's growth plans and we look forward to creating value for our new shareholders as we begin life as a Public Company."

Mr Chuckles has the money - shareholders have the conversion of wealth still they keep buying into a company that is asset stripping, cash depleting & cutting staff like there is no future. Customer service has gone, warehousing has greatly reduced, expansion is no more. Just AI & a few websites left

Louis Armstrong - a beautiful man

Last LP available at Debenhams -https://www.debenhams.com/product/louis-armstrong-collected---2xlp_p-5069c857-b4aa-4524-ab30-ad07f618b391?srsltid=AfmBOoo4AeQhXA07ci_yJdwMubVPqiIwc24OI76UMW-Kl8xOmKW49rRs&colour=Black

Music has certainly changed the direction of human society. Gone are the bugles & pipes that lead millions into meat grinders to today where highly expensive precision methods of control have kept a kind of stalemate across the globe. Money is the ruler, faith is for the forgotten & the righteous & swings to extremes keep everyone in a mystified happiness .

A beautiful world only because this is only one we can live on as we spent too much time & resources blowing everything up to get anywhere far far away. Just to think that golden LP (launched in 1977) has only just left the heliosphere but can never leave the galaxy.

For many on the BOO /DEBS voyage the share price is a mere speck in the distance of where it was in 2020. In 300 years it most likely be long forgotten.

Shoppers queue outside the doomed Debenhams - https://www.thetelegraphandargus.co.uk/news/26011888.day-shoppers-queue-outside-bradfords-debenhams/

Well more of a trickle of the homeless spending there time indoors.

Some things are best left sunk - like an old ship. Sure you can raise it, re-build it & put new flags on it but something about the original design will still make it sink.

Still looking like a few a piling in the pounds today so can only be good but that SP spread will keep them locked in. Won't see 18p this side of Xmas.

We listen to Southcoastbather & get the girlie giggles. There are no losses, just a building of momentum. See all those supposed blue trades today, all the buys, yet the SP still falls. Maybe building up for a big gain tomorrow but probably not for the invested. Daily volume should be +11M . Anything less is going to make easy takings for the short shooters. Just remember Dan is still axing costs for a quick show of profits but the axe goes both ways.

Used to be the case that it was only the press was digging the dirt on Boohoo. On this chat board, you will find lots of chocolate numbers flying across the posts. If DEBS clears the debt this year then all would melt with the heat.

There is no excuse for not doing good promotions & keeping investors happy. Poor Happyinvestor has not been happy for a while.

Moving to a full marketplace model of trading puts a new value on the business. May actually be worth half of the current MCAP.

The pricing structure & discounting on the websites does well to put people off buying.

Looking like a 5% drop this morning here.

Should make some happy but SP is not really shifting either way at present.

Market now tuned to the Trump effect.

Feel good factor quickly wears off following any announcement by Mr T.

Now Iran mission is just a mere diplomatic exercise to complete the peace, Mr T. can relocate resources to GREENLAND & the reason is GOLF

https://www.youtube.com/watch?v=pR0t033QS0c

Golf in the Gulf didn't work to Mr. T's aspirations as sand, heat & the sticky stuff don't get on well with his balls but Iona had a go - https://www.youtube.com/watch?v=XoyxkYcQpXc