Member Info for Level5

Dan needs to do some publicity stunts - like hide a free item on the Debenhams website. Dan's giveaway at Debenhams. Squirt the CEO game.

Instead we had Dan with 3 likes on Linkedin. Save you money Ad - https://www.facebook.com/share/v/1D6wLo7oQk/

A 20K trade sold on the Linkedin post appearing tells of one opinion.

Planning application takes months to get the ball over the line. So Burnley sale could go under as there are no other takers.

Debt level will probably be maintained due to increasing costs & reducing revenue.

Shareholders are looking at a 15p re-rate.

Equities raises are on the cards.

Updates are now what this company does.

An investment for the volatility in the market share price. That was all it was ever good for. Traders have gone & shorts have left a template. Only the old biddies left muttering around the chat boxes.

All about positivity here & me being my most positive. Not being influenced by any mind altering chemical or machine. Best positive news is an increase in the online followers while members here have found new minerals.

Could be a summer of discontent. Savings what savings? Taken most holders savings over there years too.

Warning - Paywall

https://www.thefurnishingreport.com/index.php/news/13-retail-distribution/17891-asa-upholds-rulings-against-debenhams-and-very-over-savings-claims

All bricks half price & half size. Get 2 for 1 in old money & a genuine brick for twice the price of two halves.

Boohoo are playing it safe as market announcements send the share price into spasm. Treat as a long yield investment. Like 42 million years! which is the time it will take to build the next generation of supply automation systems. Facebook likes will be in the billions by then & the world leader will be called Zarg Maximus whom will read the writings of this time by BFD. Dividends indeed!

Lost your chance at a warehouse clearance! https://www.facebook.com/events/1628580905087228/?active_tab=discussion&locale=en_GB

One person confirmed attendance (probably the cleaner).

Interestingly, Boohoo has 3.9M followers on Facebook. In 2019 they had 2.9M followers. Shows an improving picture. But what would they be following? Cheap trendy fashion?

Gone are the seasonal offerings. Marketing campaigns are the norm. To feed the consumer demand. All very capitalist for the "Must Buy" generation. Every brand needs to bring the customer base with them & communication is one key element. With 52 likes, the post hasn't caught the attention needed. 1800 likes on Instagram - https://www.instagram.com/reel/DYPO_sJsZki/ so maybe a better platform for them to showcase. Still low numbers if you want a profit. The bigger the shop window - the more sales you get.

Today we can see many putting the pension potties into DEBS. Well good luck. Need some rapid movement here.

There are a small number sinking the value of their gold teeth in buying here obviously not expecting further losses (teeth or share price) but there is only optimism to be had. Q. Is the company able to attract large investors? With current & past activity the answer is no. At least while not holding large liabilities. A slow motion share, outpaced by the competition with a leadership built on cheap tat wishing it was top tier. Should revise what made it big before it went bust.

Free float is around 620M and one serious player has bought at least 1M. Odds remain on a lower card in this game. MMs need to get DEBS market attention so a drop will be coming as activity is too low. This also means 18p is out of reach now. In this gameshow it's called "Who was a millionaire". The only Ace card here is Dan Butwontdeliver. Remember the phase "all brands have returned to profit". We will see...

Https://brc.org.uk/news-and-events/news/corporate-affairs/2026/ungated/uncertainty-hits-retail-sales/

Not all bad unless a trend has started.

Some large buys on the DEBS share trading recently but not enough to hike the share price. Best wait for August to present the goodies before lurching at these shares.

Cheaper tomorrow, me thinks.

Let's call the the "Starmer effect" - British government offline for the next 8 weeks. A lawyer on the rapids negotiating the safest route out of trouble. Sure will need a read up on the rules of white water & granite. Oil prices up too. Never a better time not to buy DEBS.

I wonder if Sir Keir would get a job with Boohoo? Could head up a lawyer fashion walk, business suits & briefs. Not to mention Hot Pants!

Ah, we wish him well. At least he tried his best with the Parliament Hyenas.

Trajectory for increasing sales is to pitch at the high end of the fashion market. Not sure what the pricing strategy is here. In F1, the teams already have their merchandise, so Debs/PLT do an events tag-a-long to sell fashion. Looks like Dan is centring his attention in a niche market. If it converts to sell out goods then why not. Race cancellations can effect sales & event seasons are short. Let's hope he doesn't get into team sponsorship. Debs brand is on a journey & is far removed from what it was known for. Boohoo is well understood - cheap knockings & suspenders & a SP to match.

No news is good news. No company communications is good news. No share price activity is good news. No shorts activity is good news.

So no new investors are looking at big losses which is also good news & profits are increasing, also good news.

Your here for the good news, not fake news. Now buy the shares & be happy.

Vol Sold 5,109,632

Vol Bought 2,114,358

Luckily not too much SP movement considering some of the trades. Still a fair day. Not at the bottom yet. Maybe a TR-1 will appear soon as some trades were quite high today.

Budgie fell of it's perch.

A sudden spike in trading seems to have woke investors. Afternoon could go crazy...Prop up your losses or it will be closer to 15p

To nudge a budgie off it's perch will just require some exciting interaction.

https://youtu.be/KGM3Ls0cdjc?si=BssZjP17L1DollFZ

Debs has some nice plumage but avoid holding at all costs. May make a sneaky move when no one is watching but avoid overstimulating.

End of day looks like....

Vol Sold 1,971,712

Vol Bought 3,080,277

still low numbers & the SP has flatlined. Sure to be a big drop to get the market moving. Get nothing for a pair in this game.

Must be the End of the World. No point trading then.

Happy last day everyone!

Thanks Razor for the link, didn't work for me but this does - https://www.linkedin.com/posts/daniel-finley-18231019_just-over-a-year-ago-as-we-became-debenhams-share-7455602646935326721-i5U-?utm_source=share&utm_medium=member_desktop&rcm=ACoAABHvUpEB3CPnmgHowI5tF9P-hLFdD72fY1E

All subjects previously covered. More pro-action by Dan to get the wheels moving. Economy is stalling & winning customers will be like collecting blown leaves in a typhoon. Will Debenhams be the next charity shop? Well humble beginnings started in Wigan - https://www.wigantoday.net/business/wigans-colossal-former-debenhams-store-to-be-turned-into-britains-biggest-charity-shop-we-get-an-exclusive-sneak-peek-4250738

and the charity megastore is still going after 2 years. The sooner these stores fade away the better as they damage the brand.

There is a limit to how many shares that will be sold. Many will continue to hold for better days. There is very little shorting activity & daily trades remain low. So while Razor does his morning briefing the share price normally heads in the opposite direction of the opening announcement. Clever is that. The spread seems to trap most here as it appears to range around 2 to 5%. I don't see any upward movement in the share price coming before September.

Just waiting for Dan to jiggle his market place model. Brands are increasing, revenue generation maybe growing at a slow rate but the Boohoo Group is a much smaller organisation than at its peak & it has lots of competition. It's only relying on Brand names & social media connections for sales while relicts of a doomed empire litter cities up & down the country. Could take another generation to become the go to place.

Https://www.lancashirebusinessview.co.uk/latest-news-and-features/plans-submitted-for-burnleys-first-indoor-padel-club-at-former-boohoo-site-408

A Padel Club to replace the Burnley Distribution centre - if approved then comes some money at the cost of an asset.