RE: looking leaky for a takeover coming .....14 Sep 2022 19:28
We could be surprised.
Authentic Brands rushed to buy Reebok, they rushed to buy Ted Baker, and they rushed to buy Top Shop but were beat by ASOS.
They (ABG) own JC Penny, so have a strong us presence, and they have a strong range of brands (David Beckham, Prince, Reebok etc...).
So buying Asos provides brands ABG want, and a sales channel to move their IP and product through to increase revenues and profits.
The benefits to Asos is getting access to brands at better prices so they can compete with Fraser and Next.
Overall it's a win win acquisition.