RE: Mickymix and Dd7 Jan 2021 11:18
However negative people are, it won't matter a jot to the final destination.
Bids are not finished with building out their platform. They need to add:
1. 3rd party verification of the tech
2. Ad Category recognised in it's own right
3. Add more inventory (more games)
When 1 and 2 happen, this will unlock 3, and imo will unlock the likes of FIFA. Why would EA not monetise those ad boards? They will. And all the evidence points to bidstack already working and testing with EA (for a number of months that we are aware about, therefore probably longer). Codemasters acquisition adds further fuel to that fire.
SO...when the above 3 happen, forget about multiplying any run rate from Nov/Dec 2020 and coming out with the likes of £4m/£5m revenue. There will be a step change in revenues.
NOW...they need to hit approx. £20m revenue to break even BUT this will scale up very quickly, once they have those 3 jigsaw pieces in place (none of which will be far away now).
Investors won't care about them not yet being in profit, when the revenue is scaling up so quickly. Anybody that says otherwise is talking hogwash. Investors pay a premium for growth. No big tech company was in profit while they were building out their IP.
This is not a pump and dump as some of suggesting. They are building out a new ad buying platform for video games and are not far away from completion now. The Trade Desk for gaming.
And that isn't even mentioning Secondary Viewing tech potential, or the other opportunities they alluded to.