RE: EXCELLENT ENTRY/TOP-UP PRICE FOR ISA!!!8 Apr 2024 22:19
When your average is high teens / 20 ish, buying at low 12s / 13s really makes little difference to me , unless you're just in for a trade.
If he turns this around and a majority of the cost efficiencies turn into positive free cashflow from next year, 12, 13, 15 will all be good entries.
If he doesn't then long term holders will get wiped out .
Imo this guy has to be given at least 18 months until HY25.