BOO PRE COVID2 Dec 2020 22:01
I think we are all forgetting something really important here (If you have followed BOO for more than a year). Last year Black Friday broke all records for Boo .At this stage Covid was hardly heard of and people were going to shops etc. The only change I see for Boo this year is that Covid has provided a wider audience/customer base for Boo and Boo will be reporting record sales across all brands this year again. We need to realise lockdown has not been negative for BOO in the same way it hasn't for ASOS,SOS,NEXT,and more. Just Sharing my thoughts .