MicroSalt - Shareholder Update7 Jul 2023 12:53
Received email today from MicroSalt CEO.
Dear Shareholder,
I wanted to reach out to thank all our valued stakeholders as we continue to grow and expand both the commercialization of MicroSalt as well as to educate the food community about MicroSalt which is ready for application across a number of market segments.
The Company continues its growth both in the US and globally as it brings its low sodium mission to both the B2C and B2B market segments. Some of our most notable developments are:
Major US Food and Drug retailer has established 4 private label SKU’s to roll out Q4 23 in 800+ high volume stores. Likely to be followed-up in 2024 with a roll out to over 7,000+ locations.
Launch of our retail saltshakers in the US has resulted in placements in hundreds of stores since late 2022. These placements include Hannaford Brothers, Brookshire Brothers, Pete’s FreshMarket, Heinen’s, Dicks Fresh Markets, Zerbo’s Market, Big Y, Fine Fare and a number of other retailers in the US.
Secured placement of SaltMe crisps within the US retail business focusing on better for you consumer placements including H Mart, Kink Kullen (32 stores) and Dags/Gristeded (28 stores).
E-commerce has begun with the shakers being added to our Amazon US site and pending launch on the Amazon UK site within the next couple of months.
New outreach to the QSR/FSR market with sodium reduced burger buns a potentially significant new opportunity for both sodium reduction and the MicroSalt presence across multiple jurisdictions.
The Company announced its affiliation with Chef Jack Stein as our Culinary brand ambassador in the UK. Jack has a strong following in the UK and will bring much appreciated support to culinary outreach efforts. This partnership is expected to have a significant impact including expanded exposure of MicroSalt products to the culinary audience of Chef Stein and providing culinary guidance and credibility for the use of MicroSalt in both everyday and commercial food preparation.
The Company’s parent company is actively engaged with its investment banker Zeus Capital towards its anticipated London Stock Exchange Listing.
Expansion of staff to include a full-time sales associate and full-time supply chain associate to ensure timely execution of sales and supply chain opportunities.
2023 is an exciting time for MicroSalt Ltd which is seeking to effectuate an IPO on a London stock exchange. MicroSalt Ltd is the parent company of MicroSalt Inc. If you are interested in learning more about the Company, including our parent company’s potential upcoming IPO, please email minglis@microsaltinc.com.
Rick Guiney
CEO, Microsalt Inc.