Beauty is going to be a game changer for Boohoo26 Oct 2022 10:17
Then moving into the beauty sector is huge in my opinion and good to see this growing in PLT and Debenhams. I reckon if they diversify in beauty, it allows Boohoo to become more than just fashion.
This is why THG are booming, even in a recession, as people will eventually run out of their protein and beauty products and so they have a big demand but with clothes it is different.
Just need to ride the storm and wait for the shorts to close which could be tomorrow, it could be in spring 2023. Who knows when, but I just see this as a huge opportunity.