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No. 30p is priced in for bankruptcy hence why these levels are insane and in all honestly insane how this is legal.

He won’t. Too arrogant.

The best way I can describe it is Short term pain, Long term gain.

The future looks bright and I completely believe in their strategy.

Who can blame him? It’s a given now that results day means the share price tanks.

Sorry what’s happening on Friday with Putin?

Management have to do something. It’s no secret that Boohoo is the most shorted stock, us small time investors aren’t important but what about the huge investors? They surely will be asking questions and demanding acting.

I am optimistic because this has been a great summer period for sales and they have stopped free returns but there will always be caution because of the cost of living crisis.

Let’s see how it goes but a 10% drop wouldn’t be unexpected.

Why? Listen to their June treading update conference call.

They love the football clubs. Surely the SP and falling pound is going to gain some interest.

They are selling out very fast! Social media doing wonders.

Gemma Owens posted a picture of her Khaki Trench coat on Instagram yesterday.

Today - Completely sold out on pretty little thing.

Source - https://www.prettylittlething.com/khaki-oversized-double-breasted-military-trim-coat.html?refresh=1664186359158

No essays here please. Just in one word - Yes or No.

Surely that’s reason to take this private?

Thanks. That is useful and reassuring.

I disagree. If genuine, then it just highlights why the cost of living is having an impact everywhere including online businesses.

We all want the SP to rise but ignoring bad news isn’t the way forward.

Boohoo pay influencers millions each year. Does anyone have any data on the impact and profit they’ve received at the back of this? The Kardashians are one thing but the Z listed love island folk is something else. I wonder how much of this investment goes to waste.

@wolfofwalks

You’re wrong and must be new to online businesses. I’ve been buying from them for years, Asos, BOO, MyProtein. This is their model, they have a number of discounts/offers continuously and they are able to do so easily unlike a Next, River Island etc because if they continuously put offers on their website, people won’t visit their stores.

Online businesses have a completely different model and it’s the future.

Thanks for the article. This is positive, I’ve always said that the following 3 will see Boohoo get back to £2+ next year:

* US expansion and warehouse
* No longer allowing free returns
* Strong acquisitions such as Debenhams and Burtons.

Correct me if I’m wrong but in the last update wasn’t the profit -£1million or something?

Expect anything on the 28th. Okay, it’s likely it’ll dip in price because that’s how Boo updates have been for the last 2 years however expecting to hear a positive update on returns, the American warehouse, supply chain issues and potential of that being resolved.