Member Info for hubster1

JQW is targeted at 'developing' mainland China, in regions that are unfamiliar with technology......it is not targeting educated ex pat or Hong Kong Chinese citizens (who have nothing in common with the target audience except heritage). I've travelled to both HK and Yangzhou (amongst other regions) on business, and there is simply no comparison - despite so many products being manufactured in mainland China, small business is still technologically backward. You're right that key words generate traffic, but has anyone actually tried to achieve that kind of traffic themselves? It's a very sophisticated art (on which major corporations expend vast sums), and any business that can achieve it cheaply has intrinsic value. This company came to market around the time Alibaba was looking for a listing........London was the obvious choice because of status, and it's just very unfortunate that Cairn / management have failed to promote the company properly; You're right, this needs addressing and it will be. They did make a statement during a share price fall, stating they knew of no underlying business reason. That statement had no material impact on the share price, so to be honest I don't see the merit of them posting any further such comments.......it would just make them appear desperate. They need to take decisive action and engage with a Chinese specialist Nomad. In terms of how have they spent the money? Developing the franchise model is the main expense, and I see that as fair value.

I won't post any buy recommendation, as you have to reach that conclusion yourself......BUT There are a lot of comments regarding the quality of the website, both in terms of performance and design. Many people also quote having asked Chinese friends to review the site for them. However, I think there are a few key points to be considered : 1 - The performance of this site is excellent within China itself. I've tried it whilst travelling on business, so can verify that. This accounts for almost their entire market, so I put that concern to rest. 2 - I think a lot of people have sought opinion from Westernized Chinese friends...... as I confess to doing at one point, before asking them to get a more considered view from relatives in Jiangsu. JQW's selling point is that it is an agency based outfit in regions of China divided by dialect, custom and all manner of other trade barriers. They are not dealing with a Westernized Chinese audience. Look at the cult status of the low tech website 4chan......I can't pretend to fully understand why certain things appeal to certain audiences, as I don't understand the audience JQW is pitching to (in the same way they do). 3 - Cairn were not the 1st choice of JQW when coming to market. Their planned NOMAD ceased trading shortly before placement, and Cairn were chosen to prevent a de-rail. They are not Chinese specialists, and I think it's safe to say JQW will be considering all options in terms of how to improve UK perception 4 - Please do check Alexa for web stats before writing this company off. Just enter some familiar / comparable websites and compare to JQW. I think you'll be really surprised. JQW is currently capitalized at a paltry £12M - look at the value of companies with similar traffic.